press releases

#EsuranceAccess Pass Elevates the SXSW Experience for Festivalgoers

San Francisco, CA — March 10, 2016

Esurance, insurance for the modern world®, is a South by Southwest (SXSW) sponsor for the fifth consecutive year and is bringing back its popular #EsuranceAccess Pass for the third year. Esurance is giving away more than 15,000 #EsuranceAccess Passes at SXSW that will unlock VIP or priority access to exclusive parties and events hosted by partners such as Mashable, SPIN Magazine, Deloitte, TuneIn, and Capital One.

SXSW attendees can register for an #EsuranceAccess Pass through brand ambassadors at the Esurance Home in the Austin Convention Center (ACC), the Esurance Lounge on Sixth Street and Trinity Street, or with roaming brand ambassadors throughout downtown Austin.

#EsuranceAccess Pass holders can then scan their badge at the Esurance Home or Lounge for a chance to win smart technology including tablets, thermostats, TVs, and a brand-new car.** Esurance and Mazda are teaming up to give away a Mazda CX-3® Sport to #EsuranceAccess Pass holders on Tuesday, March 15 at the Esurance Home Garage.*** To illustrate Esurance as an auto and home insurance provider, Esurance has converted its ACC space into a home façade complete with a garage, which will open to reveal prize giveaways.

"For years we've been working to simplify insurance with smart technology and insurance experts to help people make smart decisions about their protection needs," said Alan Gellman, chief marketing officer at Esurance. "And each year, we try to bring some of that expertise to SXSW. With knowledgeable, onsite ambassadors and customized daily schedules, we help you effortlessly navigate the excitement in Austin."

In addition to the VIP access and multiple chances to win prizes, #EsuranceAccess Pass holders will receive customized daily schedules with parties, events, and pointers on what not to miss while in Austin. They will also have exclusive entrance into the Esurance Lounge on the corner of Sixth and Trinity Streets, where they can relax, recharge their devices, and have a chance to win more prizes from a Tweet-powered vending machine that dispenses tech gadgets.****

While in the Esurance Lounge, visitors can share, show, and score by simply posting on their social media channels with #EsuranceAccess. In return, Esurance will give away fresh-squeezed juice and iced coffee from local Austin companies JuiceLand and Chameleon Cold Brew Coffee.*****

Follow us on Twitter @Esurance to learn more about #EsuranceAccess events and giveaways, and be sure to visit us on Sixth Street or in the ACC.

About Esurance®

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents. With an easy-to-use mobile app, quick comparison quotes, and video claims appraisals, Esurance is the smart choice for today's web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).

Follow Esurance on the Esurance Blog, Facebook, Instagram, Twitter, and YouTube.


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