press releases

Wearable Technology to Keep People Connected at Outside Lands

San Francisco, CA — August 5, 2013

Esurance, the direct-to-consumer insurance company, is partnering with digital innovation agency ClearHart Digital to revolutionize the music festival experience like never before.

The insider band lets Outside Lands Music and Arts Festival attendees stay connected, save memories, and even win prizes, all with the tap of the wrist. Only available to 10,000 of the festival's 65,000-a-day audience, the insider band is the future of concerts.

"We are excited to partner with ClearHart Digital to bring concertgoers into the twenty-first century," said Esurance Vice President of Marketing, Darren Howard. "This emerging technology aligns perfectly with Esurance's approach of providing innovative tools to make experiences better — whether that's insurance or a music festival."

Uniquely connected to each attendee and their Facebook profile, the insider bands allows festival-goers to tap specially marked towers around the festival to take and upload photos, save memories like music set lists, and remember brewery or winery names from Outside Lands's famous Beer and Wine Lands. Most importantly, users can check in at different stages and landmarks, see where their friends are checked in, and send messages to their network.

"We know first-hand how frustrating it can be to stay in touch at big events," said ClearHart Director of Strategy, Erica Mannherz. "These days, we expect to be able to check in with our friends at all times. The insider band lets you do that effortlessly, without taking you out of the festival experience or having to worry about dying phone batteries."

Outside Lands ticketholders can register for insider bands here. At the festival, they can then pick up their unique bands at the Esurance tent at the Polo Field. Tapping an insider band at any of the towers will allow access to a personalized dashboard where users can:

  • Instantly win cool prizes
  • Take photos and upload them to Facebook
  • Download set lists
  • Remember food and drinks they sample
  • Check in and find their friends
  • Send friends messages

When it's all over, users can relive their favorite moments by accessing an online memory bank full of photos, music, and cool stuff they did during their epic weekend at Outside Lands.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).

About ClearHart Digital

ClearHart, the digital innovation agency behind the insider band, specializes in leveraging emerging technology to bridge the online/offline gap. Past projects include Killswitch, Institute for Liberty and Democracy, the Manhattan Cocktail Classic, InsideHook, Milyoni, Tasting Table, and Unilever Multicultural, amongst many others. The executive team consists of co-founders Clara de Soto and Erica Mannherz. For more information, visit or follow @ClearHartNY on Twitter.

About Outside Lands

San Francisco's Outside Lands Music and Arts Festival began in 2008 and takes place annually in historic Golden Gate Park. With an incomparable vision for marrying food, wine and music in a fashion unlike any other festival in the country, Outside Lands has become one of the most popular summer events for both the culinary and music enthusiast alike. It is a welcomed and beloved world-class tradition in its hometown, as it is now known as the event that celebrates in grand style all the things that make the Bay Area one of the most desirable places to live and visit. In its first five years, Outside Lands has raised over $6 million for the San Francisco Recreation and Park Department, and, while honoring Northern California's spectacularly diverse culture, it has set a new standard for live events worldwide.


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please contact:
Dolleen Cross
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