press releases

Monolith Festival & Esurance Unveil Eco-Themed Online Game

Morrison, CO — September 11, 2007

In a unique effort to help promote environmental awareness, Monolith Festival presented by Esurance unveiled "Trash Blaster," an eco-themed online Flash game. "Trash Blaster" features the auto insurance company's animated special agent, Erin Esurance. Festival organizers and Esurance will use the game to underscore Monolith's commitment to reducing its environmental impact and building environmental awareness.

Players of the online game control a remote-controlled rocket ship that destroys trash and CO2 clouds. The rocket flies over Red Rocks, the venue for the September 14 and 15 festival, to clean and green the venue. The game also features music from various bands scheduled to perform at the Monolith Festival, including the White Rabbits, Cloud Cult, and Margot & the Nuclear So and So's. "Trash Blaster" is designed by Elektrotank.

Kristin Brewe, Esurance director of brand and public relations, stated, "Monolith Festival organizers have done a great job minimizing the impact associated with large-scale events. During the concert and after, they're also helping raise environmental awareness in some really fun, unique ways, including 'Trash Blaster.' Music-wise, the Monolith Festival promises to be a great show, but it will be an even greater success if people come away with an enhanced awareness that it's easy and fun to help protect our environment."

Festival Director Josh Baker stated, "The 'Trash Blaster' online game provides the perfect vehicle to promote the greening of Monolith. It's important to provide a fun, interactive medium to emphasize the importance of the climate-change message. Recycling is easy, fun, and just like this game, addictive, and encouraging it at the venue and after the event is one of Esurance's and our main goals."

Monolith Festival presented by Esurance has several other environmental initiatives associated with the event. Monolith Festival has also partnered with NativeEnergy, Friends of Red Rocks, and the Denver Digs Trees Program to help accomplish its event greening goals. Plans are set for offsetting CO2 emissions, promoting recycling in the parking lots and inside the venue, as well as a native tree planting on-site. The festival's greening initiatives are also supported by New Belgium Brewing Company.

The tree planting will take place Wednesday, September 12 between 11 a.m. and 2 p.m. The festival will open its gates at 2 p.m. on Friday, September 14, and 1 p.m. on Saturday, September 15. For more information, visit

About Esurance®

Esurance Insurance Services, Inc., a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free auto insurance coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.


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