Shirlee: When you told me about this Candy Crush game. At first I thought, "So what?" But now I can't stop playing!
Son: That's not how it works.
Shirlee: I mean, it's so simple. It's like my car insurance. I saved 15 percent in 15 minutes.
Son: Well, Esurance could've saved you money in half that time.
Shirlee: Three in a row! Swe-he-heet!
Shirlee: Level two!
Start with a quote from Esurance and you could save money on car insurance in half the time. Welcome to the Modern World.