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Esurance Throws End-of-Game Hail Mary to One Lucky Winner

San Francisco, CA — February 7, 2016

Continuing the excitement of the Esurance Pass It On Sweepstakes, which kicked off on Feb. 4 and selected 16 winners of $50,000 throughout tonight's game, Esurance released a new post-game television commercial announcing it is giving away a grand prize of $250,000 to one lucky winner. To win the final $250,000 giveaway, people can continue to Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes.

Esurance surprised viewers with a television commercial that aired immediately after tonight's game featuring a special cameo from Deadpool catching a football made of money. The character is the titular anti-hero in 20th Century Fox's DEADPOOL, which opens in theaters everywhere this Friday, and stars Ryan Reynolds. Throughout the ad, Deadpool and others continue to drop everything they are doing to catch the football and "pass it on," much like how Esurance saves money and passes the savings on to its customers every day. As part of the Allstate family, Esurance has innovative technology and knowledgeable experts to take care of customers and help them make smart decisions about their insurance.

"Bookending the big game gave us the flexibility to develop a real-time integrated experience and be a part of the conversation before, during and after the game, while also driving awareness of our brand and experience," said Nancy Abraham, Vice President of Integrated Marketing Communications at Esurance. "This event is the biggest media stage of the year and it offers us the opportunity to efficiently reach a very large audience while making them aware that, because of our innovative tools and the experts you can talk with 24/7, Esurance is the smarter choice for insurance in today's modern world."

Now, there's one last chance to win the grand prize of $250,000 by simply continuing to Retweet messages from Esurance with #EsuranceSweepstakes. By the end of the game, the Esurance Pass It On Sweepstakes had garnered more than 2 million entries, generating more than 9,000 Tweets per minute at its peak, and trended nationally on Twitter. The third quarter saw the most entries with nearly 350,000 Retweeting for chances to win. A total of 16 winners were selected during tonight's big game and now we're doing the big one.

The sweepstakes will continue to run until 11:59pm PST on Feb. 8, 2016. The winner will be selected on Tuesday, Feb. 9.

Sweepstakes Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes ends 11:59pm on 2/8/16. Open to legal residents of any of the 48 contiguous states who are at least 18 & age of majority (excluding AK, HI, and PR). Entry by Twitter only. Void in AK, HI, and PR and where prohibited. SUBJECT TO OFFICIAL RULES located at esurance.com/PassItOnRules. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111.
UNOFFICIAL WINNER MUST MONITOR TWITTER AND RESPOND TO PROMPTLY TO DIRECT MESSAGE FROM SPONSOR PRIZE OR FORFEIT PRIZE.

About Esurance®

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents. With an easy-to-use mobile app, quick comparison quotes, and video claims appraisals, Esurance is the smart choice for today's web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).

Follow Esurance on the Esurance Blog, Facebook, Twitter, and YouTube.

Media

If you have media inquiries,
please contact:
Dolleen Cross
(415) 875-4722
dcross@esurance.com

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