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San Francisco 49ers Partner with Esurance to Launch Faithful 49 Fan Engagement Program

Santa Clara, CA — June 17, 2014

The San Francisco 49ers today announced the addition of Esurance as an official team partner, becoming the exclusive car, motorcycle, homeowners, and renters insurance sponsor of the 49ers. Highlighting the multi-year deal, the direct-to-consumer insurance provider becomes the presenting sponsor of the team's new fan engagement program, Faithful 49 presented by Esurance.

"Esurance is known for its innovative approach to insurance, and we are proud to welcome them as a partner," said 49ers President Paraag Marathe. "In our relentless quest to develop new and unique ways to provide our Faithful fans a rewarding connection to our team, we feel Esurance is the perfect presenting partner of the Faithful 49 program. Their embrace of digital and social media facilitated the creation of a program that fans will find easy to use and extremely rewarding."

Enrollment for Faithful 49 presented by Esurance is now open at, providing all 49ers fans with the opportunity to begin building their status in the team's new fan engagement program. Designed to provide unique benefits to the team's most loyal fans, the program features a competitive element that rewards fans for their everyday activity as members of the 49ers Faithful rather than just their dollars spent:

  • Gaining Yards: Fans will be able to gain yards (the program's digital currency) by attending games and events, engaging with the team digitally and socially, and shopping at Levi's® Stadium and other 49ers businesses. The point-tracking system of gaining yards will be tracked throughout the entire year and reset following the Super Bowl.
  • Rewards: Fans will also have the opportunity to compete with one another for exclusive memorabilia and experiences such as a trip to a 49ers road game on the team plane, lunch with a player, autographed items, and Levi's Stadium event tickets.
  • Rank: In addition to redeeming their yards for rewards at any point during the season, fans can also gain benefits based on where their yardage total ranks relative to others. For instance, the 49 highest ranked fans each season will receive a personalized custom letterman's jacket and field passes, amongst other exclusive benefits available throughout the following season.
  • Single-Game Tickets: Participation in Faithful 49 presented by Esurance is the preferred method for 49ers fans to secure single-game tickets to 49ers home games. The 49ers will use Faithful 49 rank to prioritize access to the limited inventory of single-game tickets that will be available each season. Full details of that process will be announced at a later date.

"The 49ers are one of the most storied and successful franchises in the NFL, and their innovative use of technology and social media in the Faithful 49 program mirrors the way that Esurance leverages technology to put its own customers first," said Esurance President and CEO Gary Tolman. "We are looking forward to connecting with loyal 49er fans and creating exciting new opportunities for Esurance customers to be a part of the 49ers' success on and off the field."

Esurance's partnership includes digital signage and other promotional elements within Levi's Stadium as well as permanent branding on the homepage of the Faithful 49 program and promotion on the team's mobile app and

About Esurance

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).

About the San Francisco 49ers

The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference championships and 19 divisional championships and was the first major league professional sports team to be based in San Francisco over 60 years ago. Please visit and follow the 49ers on Facebook and Twitter @49ers.


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