Esurance to Give Away 1.5 Million Dollars in First-of-its-Kind Twitter Sweepstakes
San Francisco, CA — February 2, 2014
Esurance is giving consumers a chance to win $1.5 million in a groundbreaking Twitter sweepstakes that highlights the company's commitment to uber-efficiency and saving customers time and money.
John Krasinski announced Esurance's Twitter sweepstakes in a television commercial that aired on FOX at the conclusion of tonight's game.
Appearing on camera with a giant pallet of money, Krasinski told viewers all they need to do to have a shot at winning $1.5 million — the largest single amount of money ever given away using the Twitter platform — was tweet #EsuranceSave30.*
The entry period for the sweepstakes lasts until 1:00 a.m. PST on February 4, and the winner will be revealed Wednesday night during Jimmy Kimmel Live! on February 5, at 11:35pm | 10:35pm CT on ABC.
This was the first time Esurance purchased national advertising associated with one of the year's biggest media events, and in keeping with their uber- efficient approach to insurance, they opted for air time immediately following the game. Compared to an in-game commercial, the post-game time slot provided a 30 percent savings (totaling $1.5 million), and Esurance is passing those savings to one consumer using the simplest, most modern means available.
"Twitter is a smart, modern way for people to communicate, and millions of people are using it. It's the perfect way for Esurance to conduct this major giveaway over a short time period, connect with those fans and offer them a chance to win $1.5 million dollars," said Esurance Vice President of Marketing Darren Howard. "The ease of use and the speed with which Twitter enables people to connect and share experiences parallels Esurance's incredible efficiency in revolutionizing the way consumers shop for and buy insurance, with car insurance quotes that can be completed in only 7.5 minutes."
Krasinski has been the voice of Esurance's "Insurance for the Modern World®" advertising campaign since its launch in December 2011. Tonight's commercial was the first time that he appeared on camera as part of that campaign, which was developed by Leo Burnett Chicago and has been hugely successful in positioning Esurance as an innovative leader in a highly competitive industry.
"We're giving people 1.5 million reasons to consider Esurance," said Susan Credle, Leo Burnett's chief creative officer. "We think they are making what might be the biggest play of the game. This bold, creative statement reflects the brand's efficient approach to insurance."
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 1:00 p.m. PT 2/2/14. Ends 1 a.m. 2/4/14. Open to legal residents of any 1 of the 50 US or DC who are at least 18 & age of majority (excluding AK and HI). Twitter access is required, must tweet #EsuranceSave30. Void where prohibited. SUBJECT TO OFFICIAL RULES located at esurance.com/save30**. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111
UNOFFICIAL WINNER MUST RESPOND TO PRIZE CLAIM BY 1PM PST ON 2.4.14 OR FORFEIT PRIZE.
Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).