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Alan Gellman Joins Esurance as Chief Marketing Officer

San Francisco, CA — April 8, 2014

Esurance, the direct-to-consumer insurance company, today announced that Alan Gellman has joined the company as chief marketing officer.

Gellman will oversee all of Esurance's marketing and advertising efforts, including direct marketing, online and offline advertising, search, brand partnerships, communications, and customer experience.

"After a very comprehensive search, I am pleased to welcome Alan to the Esurance team," said Esurance President and CEO Gary Tolman. "His experience in regulated industries and strong focus on digital, analytics, and putting customers first will help us grow the Esurance business as we continue to drive innovation and the evolution of self-directed insurance."

Most recently at Wells Fargo in San Francisco, Gellman spent the past 10 years in various executive marketing roles, including senior vice president of digital marketing. He also led their recent lead agency of record search and focused on integrating marketing efforts and capabilities across disciplines. Previously, he led strategy, research, and analytics for Wells Fargo's consumer credit group, where he established a customer engagement strategy with innovative new measurement capabilities.

"I'm thrilled to join Esurance and begin the next chapter in my career," said Gellman. "The Esurance marketing team has done outstanding work over the last several years, helping the company grow and achieve greater brand recognition in a very competitive space. I hope to bring more new ideas and energy to the team as we continue our successful marketing efforts and work towards our goal of making Esurance the top choice for self-directed insurance consumers."

Gellman began his marketing career in advertising before moving to consumer packaged goods with General Foods, Kraft, and ConAgra. Later, he spent six years with Blue Shield of California leading consumer marketing and then building and leading their e-business division.

Gellman holds a Bachelor of Arts degree in International Relations from the University of Pennsylvania and a Master of Business Administration from the University of Rochester's Simon School. He currently serves on the North American Advisory Board of the CMO Council and the Board of Directors of Pact, An Adoption Alliance.

Gellman will report to President and CEO Gary Tolman and be based at Esurance's San Francisco headquarters.

About Esurance®

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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