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Esurance Now Offers Florida Motorcycle Insurance

San Francisco, CA — October 18, 2013

Just in time for the 21st annual Biketoberfest® in Daytona Beach, Esurance, the direct-to-consumer insurer, is launching motorcycle insurance in Florida.

There are 584,000 registered motorcycles in the state of Florida,* with thousands of those bikes likely visiting this weekend's Biketoberfest festivities in Volusia and Flagler counties. Sunshine State riders can rely on Esurance for 24/7 customer service, an award-winning online experience,** and take advantage of the many benefits of Esurance's new coverage, such as:

  • A 12-month policy term. Once Florida riders sign up with Esurance, they can enjoy the peace of mind that comes with a full year of protection.
  • New motorcycle protection that pays the MSRP on a replacement bike if Florida riders ever total their motorcycle.
  • $3,000 in coverage for accessories (such as riding apparel, saddlebags, etc.) that's automatically added to any policy that includes comprehensive and collision coverage.
  • Saving big with discounts by owning a bike with anti-lock brakes, taking a motorcycle safety course, or having multiple policies with Esurance.

* Official statistics, Florida Department of Highway Safety and Motor Vehicles, September, 2013 -

** Customer Respect Group, June 2012: "Auto-Insurers Online Self-Service Report 2012: Leaders and Laggards — Who is Leading (and Who is Falling Behind) in the Race to Deliver Superior Online Interactions?"

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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