press releases

Esurance Teams Up with Paramount Pictures to Promote Upcoming Star Trek Into Darkness Film

San Francisco, CA — January 28, 2013

Esurance, the direct to consumer personal car insurance company, is teaming up with Paramount Pictures to promote Star Trek Into Darkness, the sequel to J.J. Abrams' 2009 hit film, which introduced Star Trek to a new generation of fans.

A company known for bringing car insurance into the modern world, Esurance is offering fans a variety of ways to engage with the movie prior to its highly anticipated release on May 17, 2013. Key elements of the movie-themed online promotion, which starts today, include:

  • An exclusive behind-the-scenes look into the making of the next thrilling adventure for Captain Kirk, Spock, and the Enterprise crew on the Esurance Facebook page.
  • Embrace the Darkness Sweepstakes — Esurance will send one lucky winner and a guest to the U.S. premiere of Star Trek Into Darkness. The winner will also receive $2,500 in travel expenses.*
  • "The Vulcanizer" — Fans can upload and share photos of themselves magically "transformed" into Vulcans.
  • Free downloads — Exclusive movie-themed content such as wallpaper for screensavers, icons and movie posters are available to download and share with friends.

"Much like Star Trek Into Darkness takes movie audiences to exciting new worlds, Esurance, as car insurance for the modern world™, is taking car insurance to the next level," said Esurance Chief Marketing Officer John Swigart. "This film is one of the most widely anticipated movies in years, and we're excited to have the opportunity to offer fans a chance to see the premiere and enjoy a unique Facebook experience that they can share with their friends."

Star Trek Into Darkness was written by Roberto Orci, Alex Kurtzman, and Damon Lindelof and directed by J.J. Abrams. Abrams produced the film with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman, and Orci. Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg, and Paul Schwake are the executive producers.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins at 12:00 p.m., P.T., on 1/28/13. Ends at 11:59 p.m., P.T., on 2/17/13. Open to legal residents of any U.S. state or D.C. who are age 21 at time of entry. Internet access, a Facebook account in good standing, and a "Like" of Sponsor's page are all required. Void where prohibited by law. To enter, log on to and follow on-screen links to the Embrace the Darkness Sweepstakes. SUBJECT TO FULL OFFICIAL RULES. To obtain the full official rules in writing, send a self-addressed, stamped #10 envelope with proper postage to "Esurance Embrace the Darkness Sweepstakes," ATTN: Official Rules Request, 650 Davis Street, San Francisco, CA 94111. VT residents may omit return postage. ARV of prize: $2,500. Prize details may vary. Limit 1 entry per person, per email address, per day. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111-1922.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With easy-to-use mobile apps, quick comparison quotes, and online repair monitoring, Esurance is insurance for the modern world™ and the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).

About Paramount Pictures Corporation®

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.


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