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Esurance Launches Car Insurance Discount for Facebook Users in Texas

San Francisco, CA — July 10, 2012

Esurance, the direct-to-consumer personal car insurance company, is now offering drivers in Texas a 10 percent discount on their car insurance for "Liking" Esurance on Facebook.

The "Like to Save" discount is the first car insurance discount of any kind strictly for Facebook users and it is a natural extension of Esurance's heritage as a company born of the internet and using the latest technology to better serve customers.

Esurance is offering the Like to Save discount to embrace the large number of Texans using Facebook.* According to social media analytics company Socialbakers, Texas has the second biggest Facebook user population in the United States, with 12,762,340 users.** In addition, three major Texas cities collectively account for more than four million Facebook users:

  • Houston – 1,846,600 users
  • Dallas – 1,319,920 users
  • San Antonio – 854,200 users

Consumers in the Lone Star State can go to to get an online car insurance quote; during the quoting process they can elect to "Like" Esurance for an immediate 10 percent discount on their policy. The discount is also applied to future policy terms, and is in addition to various other discounts that Esurance offers.

* This discount is in no way sponsored, endorsed, or administered by Facebook.
** Data as of 7-9-2012

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With easy-to-use mobile apps, quick comparison quotes, and online repair monitoring, Esurance is insurance for the modern world™ and the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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