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Esurance Hosting Outside Lands “Insider” Twitter Challenge

San Francisco, CA — July 24, 2012

In our second year as Official Transportation Partner of Outside Lands, we're hosting a brain-teasing, opinion-seeking Twitter challenge.

With our headquarters right here in San Francisco, it seemed only natural to reach out to fellow locals (and non-local lovers of "The City") for their thoughts on the City by the Bay and one of its favorite festivals.

So, starting today, we'll post two questions a day on the Esurance Twitter feed, asking people for their insider opinions on San Francisco and Outside Lands. Anyone who opines using the hashtag #insideoutside will be automatically entered for a chance to win the Esurance Outside Lands VIP package.*

Some lucky Tweeter will score two three-day VIP tickets to Outside Lands, two Esurance shuttle passes for each day, $100 in meal tickets, and two backpacks stocked with absolutely indispensable festival survival gear.

Esurance shuttles ease Outside Lands festival congestion

Esurance is going green by sponsoring a few alternate transportation options, including shuttles that will run back and forth from Bill Graham Civic Auditorium in the heart of San Francisco to the Outside Lands Music & Arts Festival entrance in Golden Gate Park.

Concertgoers will also have to the chance to catch a ride on one of 10 Esurance pedicabs, which will sweep attendees from the park entrance to the festival and back for free.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Challenge begins at 12:01 a.m PDT on 7/23/12. Ends at 11:59 p.m PDT on 7/27/12. Open to legal residents of any 1 of the 50 US or DC who are at least 21 years old. Internet access, a Twitter account in good standing, and a reply to one of the tweets using #insideoutside are all required to enter. Void where prohibited by law. SUBJECT TO FULL OFFICIAL RULES found here (PDF)*. Winner must be able to attend Outside Lands events in San Francisco, CA from 8/10/12-8/12/12 or the prize may be forfeited. Prize does not include air travel. Limit 1 entry per person and per Twitter account. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111-1922.

About Outside Lands

San Francisco's Outside Lands Music & Arts Festival began in 2008 and takes place annually in historic Golden Gate Park. With an incomparable vision for marrying food, wine and music in a fashion unlike any other festival in the country, Outside Lands has become one of the most popular summer events for both the culinary and music enthusiast alike. It is a welcomed and beloved world-class tradition in its hometown, as it is now known as the event that celebrates in grand style all the things that make the Bay Area one of the most desirable places to live and visit. Outside Lands has raised over $4.3 million dollars for the San Francisco Recreation and Park Department, and, while honoring Northern California's spectacularly diverse culture, it has set a new standard for live events worldwide.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With easy-to-use mobile apps, quick comparison quotes, and online repair monitoring, Esurance is insurance for the modern world™ and the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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