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Go Platinum Sweepstakes Offers Entrants an Opportunity to Attend SXSW 2012

San Francisco, CA — February 10, 2012

Esurance, the direct-to-consumer personal car insurance company, is giving away two free Platinum badges to this year's South by Southwest® (SXSW) Music Conference and Festival in Austin, Texas.

Entrants need only visit Esurance's Facebook page now through February 27 and "Like" Esurance then enter the sweepstakes for a chance to win.*

In addition to the Platinum badges, which provide access to all three portions of SXSW — music, film, and interactive — the winner will also receive a 10-day hotel stay and $1,000 cash, which may be used for travel expenses. Hotels are sold out during interactive and film dates (March 9–13), so registering for a chance to win the Esurance Go Platinum Sweepstakes is one of the few ways to have a place to stay in downtown Austin during that time.

As the official car insurance sponsor of SXSW 2012, Esurance will have a presence at both the Trade Show and Auditorium Shores. Both of these Esurance lounge areas will feature goCharge charging stations, where attendees can charge up their mobile devices, a free photo booth, and more. Attendees can also claim an Esurance bandana at the booth to take part in a cool game.

About SXSW

SXSW 2012 offers attendees a unique convergence of original music, independent films, and emerging technologies. As one of the premier venues for creative endeavors, the nine-day event draws media attention and participants from around the world. Last year, almost 50,000 people attended. The SXSW 2012 program includes:

  • SXSW Film, featuring the world premiere of Colombia Pictures and Metro-Goldwyn-Mayer Pictures' 21 Jump Street, starring Jonah Hill and Channing Tatum. The film festival also includes 51 films from first-time filmmakers, with 64 other world premieres, 17 North American premieres, and 10 U.S. premieres.
  • SXSW Music is a world-renowned music festival showcasing over 2,000 acts from more than 55 countries on 90 stages throughout downtown Austin. Highlights include Counting Crows, the Ting Tings, Lana del Rey, and a keynote speech from rock legend Bruce Springsteen.
  • SXSW Interactive, featuring keynote presentations from Baratune Thurston, senior digital editor of The Onion, Jennifer Pahlka, founder and executive director of Code for America, and Cyborg Anthropologist Amber Case, as well as a conversation between futurist Ray Kurzweil and Time Magazine Senior Writer Lev Grossman.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins at 10:30 a.m. PT on 2/9/12. Ends at 12:01 a.m. PT on 2/27/12. Open to legal residents of any 1 of the 50 US or DC (excluding FL and NY) who are at least 18 & age of majority. Internet access, a Facebook account in good standing, and a "Like" of Sponsor's page are all required. Void where prohibited by law. SUBJECT TO FULL OFFICIAL RULES. ARV of prize: $6280. Prize details may vary. Winner must be able to attend SXSW events in Austin, TX from 3/9/12-3/18/12 or the prize may be forfeited. Prize does not include air travel or ground transportation. Limit 1 entry per person and per email address. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111-1922.

About Esurance®

Esurance, an Allstate company, provides personal auto insurance direct to consumers online and through select agents, including sister company Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices. For more information, visit and


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