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Esurance’s Coverage Counselor® Helps Drivers Find the Right Coverages in Minutes

San Francisco, CA — August 9, 2012

Esurance, the direct-to-consumer personal car insurance company, has rolled out Coverage Counselor, a new interactive tool that makes car insurance easier to understand and helps drivers select the right coverage for their insurance needs.

Many consumers are often uncertain about how much insurance coverage they need, and Coverage Counselor addresses this issue by presenting easy to understand information on coverage options based on user input.

Unlike competitor tools where consumers pick their price and get whatever coverage fits that price, regardless of whether the coverage reflects the shopper's need, Esurance's Coverage Counselor enables them to more easily understand how their personal circumstances impact their insurance premium, as well as compare different levels of coverage.

"Esurance understands that consumers want the lowest price possible for auto insurance, and we are laser-focused on providing consumers with great opportunities to save money. However, picking your own price doesn't mean you're getting coverage that ensures that you are properly protected, and finding out you have the wrong coverage after you've had an accident is a terrible experience," said Esurance CMO John Swigart. "Coverage Counselor allows consumers to explore different choices for getting the right coverage before they buy, and it empowers them to make smarter decisions about their car insurance to help ensure that they are properly protected."

The Coverage Counselor asks users a series of non-personal vehicle, driver, and financial questions and then suggests coverages the customer should consider buying to adequately protect their assets. Questions and suggestions are state-specific, so consumers get highly relevant information that can help them make better, more informed decision about what levels of insurance coverage may be right for them.

Coverage Counselor provides helpful hints to make insurance more transparent. Examples include highlighting the reasons it asks questions like "Do you have children who drive?", explaining how much particular coverage levels will impact premium, and providing easy-to-understand definitions of opaque insurance terms like deductible, limit, and comprehensive.

In addition, Coverage Counselor offers:

  • Easy transfer of suggested coverages to the quoting and buying process
  • Additional suggestions for valuable coverages like umbrella, homeowners, renters, and health insurance
  • An email function that allows consumers to send their coverage recommendations to themselves or someone else
  • A printer-friendly view of the coverage suggestions

Consumers can access Coverage Counselor through the Esurance website. Read the Esurance blog for more information about Coverage Counselor.

*The information provided in Coverage Counselor is not used for rating, underwriting, or any purpose unrelated to the tool. Coverage Counselor is meant to highlight certain factors consumers may wish to consider in choosing coverage. The information presented is of a general nature based on the information provided and is not meant to recommend specific coverage levels for consumers to purchase. Coverage Counselor may not present all coverages, limits, or deductibles that could be available to you. Actual coverages vary by state and are subject to individual eligibility. Other terms, conditions, and exclusions apply. The information provided is stored only in aggregate, and is disassociated from any quotes or policies. Consumers' answers are not stored in relation to a quote or policy created.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With easy-to-use mobile apps, quick comparison quotes, and online repair monitoring, Esurance is insurance for the modern world™ and the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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