press releases

Esurance and SCVNGR Launch Campaign at Sasquatch! Music Festival

Cambridge, MA – May 24, 2011

As part of its sponsorship for the 2011 Sasquatch! Music Festival happening this Memorial Day weekend, Esurance, the direct-to-consumer personal car insurance company, has partnered with SCVNGR, the social game all about going places, doing challenges, and earning points and rewards. By playing SCVNGR, festival-goers can earn points to unlock rewards geared towards creating a better festival experience.

"At Esurance we focus our sponsorship efforts on improving the experience of an event with both innovative technology and helpful, personal solutions, much in the same way we've done for car insurance," said Darren Howard, Esurance's vice president of marketing. "Our partnership with SCVNGR offers consumers yet another convenient (and fun) avenue to engage with Esurance."

Howard continued, "The custom Esurance challenges we built on SCVNGR's mobile game engine help us enhance festival-goers' experience while educating them on our commitment to greening the Gorge through recycling programs, encouraging carpooling, and making the festival carbon neutral. SCVNGR's social platform also provides those attending the festival with a fun way to share their experience with friends across their social networks."

By downloading the SCVNGR iPhone® or Android™ app, anyone attending the Sasquatch! Music Festival can complete challenges for a chance to win rewards, such as a Sasquatch survival kit, VIP upgrades for the weekend, and a 4-pack set of tickets to a 2011 show at the Gorge, plus $100 Gorge Bucks.

Sample challenges include:

  • "Cool to be Green": Find one of the Esurance recycling posters and pose next to it holding something recyclable.
  • "Your Input": Now that you're a Sasquatch expert, tell us how you would make the festival better.
  • "Keep Hydrated": You can enjoy free water anytime at a water filling station. Ask for locations at the Esurance Guest Services tent, then snap a pic refilling a water bottle.

"As part of building the game layer on top of the world, SCVNGR is providing brands with a platform to interact with consumers on an engagement level they were never able to achieve before," said Chris Mahl, SVP and chief brand alchemist at SCVNGR. "As a sponsor of the Sasquatch! Music Festival, Esurance is successfully leveraging SCVNGR's social game platform to drive entertaining brand interactions with this audience. In doing so, Esurance is able to communicate their green initiatives to consumers in a way that's fun, relatable, and easily shared with friends."

Download the free SCVNGR app for iPhone, iPod Touch, or Android today and start playing! For more information about the Esurance challenges at the Sasquatch! Music Festival, please visit:

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal car insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their car insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurances website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides car and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone.


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