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Esurance Partners with Security First on Homeowners Insurance in Florida

SAN FRANCISCO, CA – June 28, 2011

Esurance, the direct-to-consumer personal car insurance company, today announced that it will partner with Security First Insurance Company to offer homeowners insurance in Florida.

Underwritten by Security First Insurance Company, each customized Florida homeowners policy comes with a range of payment options including full pay, monthly, and escrow, which ties in with regular mortgage payments.

Esurance partners with companies like Security First to provide consumers with reliable, affordable, and customizable insurance coverage, ensuring that they can find the best coverage to insure the things that matter to them most.

A recent Quinnipiac University poll indicates that 63 percent of registered voters in Florida say property insurance is getting more difficult to obtain in Florida. In addition, nearly three-fourths said that property insurance is getting more expensive in Florida.

Consumers in Florida who have received a rate increase, non-renewal, or cancellation notice from their insurer for their Florida homeowners policy can quickly get a homeowners insurance quote for a Security First policy through Esurance over the phone by calling
1-800-ESURANCE (1-800-378-7262). They can also find out if they qualify for discounts such as burglar alarm, newer home, senior (55 and over), secure community, and automatic sprinklers.

The standard homeowners policy typically protects consumers from damage due to lightning, wind, hail, smoke, vandalism, and theft. Homeowners policies can also cover:

  • On- and off-premises possessions
  • Identity theft
  • Plumbing mishaps
  • Medical payments
  • Personal liability and replacement costs

For more information about homeowners insurance from Esurance's partners, visit

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone. In May 2011, White Mountains announced that it signed a definitive agreement to sell Esurance and Answer Financial to The Allstate Corporation (NYSE: ALL), the nation's largest publicly held personal lines insurer. The transaction is subject to regulatory and other customary closing conditions, including review by antitrust authorities and state regulators and is expected to close in the fall of 2011.


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