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Esurance Helps Launch Tree-Planting Initiative in North Texas

Richardson, TX — April 18, 2010

Esurance, the direct-to-consumer personal auto insurance company, has partnered with the Texas Trees Foundation since 2005 to further green North Central Texas. In that time, the 2 organizations have planted over 63,000 trees together.

In July of 2009, Esurance opened a claims office in Richardson, Texas, and this year, on April 24, they will take part in a tree planting on Arapaho Road. "As a new resident to the city of Richardson, it's our honor to celebrate our move by literally laying down roots through the Tree the Town program," said Dallas Claims Manager Mark Grant.

"We are extremely excited about the benefits of this ambitious initiative for our community," said Richardson Mayor Gary Slagel. "Tree the Town fits squarely within the City Council's goal of being a regional leader in the development of initiatives that preserve and improve our living environment. I'd also like to extend a special thank you to Councilman Amir Omar, who had the initial vision for this project, and to the City Council and our community partners, who have responded quickly to the opportunity and brought it to fruition in just a matter of months."

The non-profit Texas Trees Foundation is partnering with the city of Richardson to manage and coordinate the first round of tree plantings, and to maintain and water the newly planted trees for the first year. After the first year, the city of Richardson will assume responsibility for continued care of trees planted on public property.

Tree the Town offers Richardson neighborhoods, civic groups, corporate sponsors, small businesses, and individual volunteers many opportunities for community involvement. Interested parties can visit the program website,, where they can sign up as volunteers for future group tree plantings, or to register trees they plant in their own yards so those trees can count towards the city's total.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone.


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