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Esurance Launches Advanced Windows® Phone 7 Application

San Francisco, CA — November 8, 2010

Esurance, the direct-to-consumer personal car insurance company, today announced its application for Windows® Phone 7. Esurance was selected as a premier launch application by Microsoft and was granted early access to the new platform.

The application, which takes advantage of the advanced features of Windows Phone 7, provides policy and claims support to Esurance customers as well as the ability for users to get quotes for car insurance. Esurance Mobile helps deliver the Esurance promise of "technology when you want it" by giving users increased mobile 24/7 access to a wide range of services and benefits.

"Our new application for Windows Phone 7 is another step for us in providing innovative, easy-to-use products and services to our customers, and it builds on the success of our current mobile platform. We see more and more consumers are relying on technology to meet their car insurance needs and we are working to stay ahead of that trend," said Esurance Chief Information Officer Phil Swift.

The app makes shopping for car insurance fast and convenient by enabling users to get a quick Esurance quote and connect with a customer service representative. Shoppers can save their quotes and access the accident toolkit, which lists helpful information on accident preparedness and procedures to follow in the event of an accident. If customers are involved in an accident, the Esurance Windows Phone 7 app can point them to preferred repair facilities in their neighborhoods using Bing.

"Esurance has embraced the unique design and capabilities of Windows Phone 7," said Charlie Kindel, general manager of the mobile developer ecosystem at Microsoft. "Using our acclaimed Live Tiles, Esurance customers can get glance-and-go updates delivered directly to their home screen relaying important information notifications about their claims and repairs."

Additionally, the Esurance Mobile app is loaded with customer-centric features designed to make policy management easier. Esurance customers can access ID cards, view their coverages, and make payments. And once a claim has been reported, customers can see photos of their vehicles during the repair process, and contact their dedicated claims representatives. More information about the Esurance Mobile platform is available at

Download the Windows Phone 7 application here.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone.


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