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Esurance and American Forests Plant 5,000 Trees

San Francisco, CA — July 15, 2009

Esurance, the direct-to-consumer personal auto insurance company, announced its most recent environmental initiative. This month, Esurance will plant 5,000 trees in areas of California devastated by wildfires through American Forests' California Wildfire ReLeaf program. American Forests was the recipient of a $5,000 Earth Day Grant awarded by Esurance.

Esurance's annual Earth Day grant program asks customers to nominate their favorite environmental organizations. American Forests, whose work includes reforestation and environmental education in pursuit of healthy forest ecosystems, was chosen as the 2009 Earth Day Grant recipient.

"Esurance is proud to have customers who are so actively engaged in making the world a better, greener place," stated Joann Lee, Esurance's community relations manager. "As an auto insurance company dedicated to saving some green, we couldn't be happier to support American Forests in their efforts to restore essential natural resources in our national park system."

American Forests' California Wildfire ReLeaf program began in 1999 in response to the large areas of California land devastated by wildfires. This initiative has nearly reached its goal to plant one million trees in California's national parks and forests, including the Angeles, San Bernadino, and Sequoia National Forests.

Deborah Gangloff, executive director of American Forests, commented, "It is only through the contributions of our members, the public, and businesses like Esurance that we can fund the planting of trees to reforest wildfire-devastated lands. We commend Esurance and their customers for continuing to show their commitment to a healthy planet and healthy communities, even in these tough economic times."

For more details about the Esurance Earth Day grant and other environmental info, please visit

For more details about American Forests' California Wildfire ReLeaf program, please visit

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal car insurance direct to consumers online and through select online agents. Because of Esurance's virtually paperless online customer experience, Esurance car insurance customers have saved thousands of trees since the company's inception. As of the end of the first quarter 2009, Esurance has also helped plant and maintain over 76,000 trees by supporting a variety of urban reforestation programs. Esurance is also committed to safeguarding the environment through its own operational practices, including a fleet of hybrid claims vehicles and investment in renewable energy sources to offset the electricity used in each of its permanent office locations. For more information about Esurance's green initiatives, visit


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