press releases

Esurance and The Park People Help Denver See Green

Denver, CO — September 22, 2008

In a coordinated effort to improve Denver's urban forest, The Park People has teamed up with Esurance, the online auto insurance company, to plant up to 500 trees along Denver streets. The project, Northeast Denver's Big Dig, will take place on Saturday, October 25 from 9 a.m. to Noon.

Volunteers will plant 200 trees throughout North Monaco Street Parkway, 100 along Martin Luther King Boulevard, and up to 200 on other underserved Denver streets. The trees planted on this date will go toward Mayor Hickenlooper's Tree by Tree — The Mile High Million program, a mandate initiated by the mayor in his 2006 state of the union speech to add one million new trees to the Denver metropolitan area by 2025.

"The target areas were carefully chosen based on low tree canopy coverage. We are excited about this project, because we are able to enhance Denver's environment while adding beauty and vibrance to some of our most historic neighborhoods," says Paige Heydon-McCrary, executive director of The Park People. "Planting trees is an important and proven way to ensure our neighborhoods are strong and healthy, and we're proud to be part of this important effort."

"As a company with roots in the Denver area, we could not be happier that our ongoing partnership with The Park People accomplishes our dual goals of beautifying neighborhoods and growing community through volunteer projects that enlarge Denver's tree canopy," said Kristin Brewe, Esurance Director of Brand and Public Relations.

Earlier in October, The Park People and volunteers for Outdoor Colorado will plant 62 trees in City Park as part of Saturday @ the Park's Community Forester Project. These trees will become part of a new arboretum in City Park designed to enhance Denver's landscape, while offering the community a place to enjoy the natural beauty of our city. Volunteers will be planting trees in City Park on Saturday, Oct. 18, from 8 4 p.m.

For more information on how to volunteer for either of these events, please contact Kiran Obee at The Park People at 303-722-6262.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Because of Esurance's virtually paperless online customer experience, Esurance policyholders have saved thousands of trees since the company's inception. In 2006, Esurance also helped plant over 20,000 trees through its support of urban reforestation programs.

Esurance is committed to safeguarding the environment through its own operational practices, including a hybrid claims fleet and carbon offset programs for its office locations. Esurance also supports a variety of environmental organizations across the U.S. For more information about Esurance's environmental initiatives, visit:


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