Esurance and 20/20 Productions Introduce Safe Drive Stay Alive to U.S.
San Francisco, CA — May 14, 2007
Esurance, the direct-to-consumer personal auto insurance company, announced its support of the U.S. launch of the Safe Drive Stay Alive program, a dramatic presentation aimed at new drivers in high schools to promote road safety. 20/20 Productions, a corporate communications production company based in Europe and America, will produce the stateside version of Safe Drive Stay Alive. 20/20 Productions originally launched Safe Drive Stay Alive in the UK in 2003.
Gary Tolman, Esurance President & CEO stated, "As an auto insurance company, it is important to us that every driver on the road stays safe. The safety hazards common to new drivers are unique, and young people need to hear about the challenges they face on the road. We're very pleased to work with 20/20 Productions to introduce Safe Drive Stay Alive in the U.S."
The campaign, which originally launched in Scotland and expanded throughout Great Britain, has been heralded as an innovative, effective approach to road safety education. In 2003, 20/20 Productions first created and produced the event, which has since been seen by thousands of British teenagers. The program uses dramatic film clips of a staged accident that features student actors, along with live testimonials from emergency service personnel, relatives, and victims to relay the tragic consequences of unsafe driving.
Andy MacKay, U.S. CEO of 20/20 Productions, stated, "Our Safe Drive Stay Alive program did so much good for young British drivers. It was amazing to see the response we got in Britain. Our approach reaches students on an emotional level, helping them realize what's at stake when they get behind the wheel. It's really gratifying to bring something that can have such positive results to an American audience, and it's great to have a creative and innovative company like Esurance help us accomplish that."
Tolman concluded, "To reach young people with this message, it needs to be presented in an interactive and contemporary way. Safe Drive Stay Alive is engaging and compelling, leaving a lasting impression. It's something new drivers will remember whenever they drive. We hope that we will reach thousands of drivers here with the program as happened in the UK."
The U.S. premiere will take place on May 21, 2007 at California High School in San Ramon, California. For more information about the program, please visit www.safedrive.us.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Because of Esurance's virtually paperless online customer experience, Esurance policyholders have saved thousands of trees since the company's inception. In 2006, Esurance also helped plant over 20,000 trees through its support of urban reforestation programs.
Esurance is committed to safeguarding the environment through its own operational practices, including a hybrid claims fleet and carbon offset programs for its office locations. Esurance also supports a variety of environmental organizations across the U.S. For more information about Esurance's environmental initiatives, visit www.esurance.com/environment.