press releases

Esurance and Live Earth Announce U.S. Partnership

Los Angeles, CA — May 31, 2007

Esurance, the direct-to-consumer personal auto insurance company, and Live Earth today announced a United States partnership in the campaign to combat global warming. The national partnership will enable Esurance to join Live Earth on July 7, 2007, in inspiring over two billion people worldwide to take simple steps to lead a more energy-efficient lifestyle.

The Live Earth partnership is the latest extension of Esurance's efforts to conserve energy and preserve the planet's precious resources. As a result of various ongoing green initiatives, including a completely paperless online experience, Esurance continues to make a positive impact on the environment and the fight against global warming. For more than 7 years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents. In addition, Esurance augments its policyholders' contributions by planting thousands of trees across the U.S.

"As an auto insurance company, safety is always our main concern," said Gary Tolman, president and chief executive officer, Esurance. "Our Live Earth sponsorship reinforces our commitment to the safety of the environment and will be an exciting catalyst to a much larger awareness effort. By discussing the role automobiles play in the context of climate change, we hope to increase awareness and ultimately provide solutions to a global problem."

"Live Earth is about engaging a global audience with solutions to the climate crisis, and we are delighted that Esurance has joined us in this effort," said Kevin Wall, founder and producer of Live Earth. "Esurance is a valuable partner for us in providing simple everyday solutions for improving sustainability."

To celebrate their growing partnership, Esurance and Live Earth have teamed up to equip traveling consumers with several green driving tips for safely considering the environment while on the road this summer.

  • Stop the engine — Sitting idle for just 10 seconds uses more gas and produces more CO2 emissions than simply turning the engine off and then on again.
  • Check the tire pressure — Pump up and pump less. Properly inflated tires can improve gas mileage enough to earn a free tank of gas every year!
  • Share your ride — The average commuter burns 340 gallons of gas and a 3.4-ton cloud of CO2 a year. Carpool can cut that figure in half.
  • Make the shift — Hybrids get roughly 10 to 20 more miles per gallon than their conventional brothers and put gas money back into your pocket. If possible, switch to a hybrid.

For more information about green driving and the campaign to combat global warming, visit

About Esurance®

Esurance Insurance Services, Inc., a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free auto insurance coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.


If you have media inquiries,
please contact:
Kate Peifer

Back to newsroom