Esurance Makes Auto Insurance Shopping Easier
San Francisco, CA — March 29, 2006
Esurance, the direct-to-consumer auto insurance company, is breaking new ground with its strategic partner, Answer Financial. When customers get a quote from www.esurance.com, they can also view real-time comparison quotes and buy a competitor's policy. Answer Financial provides the engine that facilitates Esurance's real-time comparisons and purchases.
Gary Tolman, Esurance's President and CEO, feels that the initiative represents an extension of the company's core commitment — to improve the entire auto insurance experience from quote to claim. Tolman stated, "Esurance was one of the first auto insurance companies to offer instant rate comparisons online. Though we always thought it was beneficial for consumers to see rate comparisons, we feel it's even more beneficial to help consumers act on them."
Alan Snyder, CEO and founder of Answer Financial, noted, "Some auto insurance companies' Web sites provide a view of what their competitors charge. However, Esurance may be the first direct writer to give consumers the ability to buy a competitor's policy through its own site. The future is here."
Tolman added that auto insurance shoppers also save time with the new feature. "Drivers don't want to spend a second longer than they have to on auto insurance. With our comparison quotes enhancement, we take a few steps out of the shopping process. Our partner, Answer Financial, provides a very broad offering that will serve almost anyone who comes to our site," Tolman explained.
To coincide with the rollout of enhanced comparison quoting, Esurance has also launched the latest installment in its national television advertising campaign. The 30-second spot, "Quick Draw," features animated spokesperson, Erin Esurance, in a futuristic, western-themed setting. In the spot, Erin highlights the new auto insurance comparison feature.
Esurance Insurance Services, Inc., a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free auto insurance coverage with 24/7 customer service and claims handling at competitive prices.
Through Esurance's Web site, www.esurance.com, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.