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Esurance to Give Away 10,000 "Access Passes" at SXSW

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San Francisco, CA — March 4, 2014

Esurance is making SXSW more accessible for 10,000 people this year.

The direct-to-consumer insurance company is debuting the Esurance Access Pass, which will let people use Twitter to gain access to the hottest parties during all nine days of SXSW.

The passes use radio frequency identification (RFID) technology that can unlock opportunities to score VIP or priority access to parties hosted by Mashable, Pandora, Pitchfork, SPIN, Stereogum, BrooklynVegan, and VIBE during SXSW Interactive and SXSW Music.

Both official SXSW badge-holders and non badge-holders can register for Esurance Access Passes at the Glove Box, Esurance's hub in the Austin Convention Center.

"SXSW is an incredibly exciting place to be, but all of the parties and time spent in long lines can be overwhelming for attendees," says Esurance Vice President of Marketing Darren Howard. "The Esurance Access Pass is our answer to that. With the help of technology and some incredible partners, we're making the SXSW experience smarter, easier, and more enjoyable for as many people as we can."

Access Pass-holders will also gain exclusive entry to the Esurance Fuel Lounge (6th and Trinity), an exclusive retreat powered by Fuelcaster™, Esurance's free online tool that predicts whether gas prices will rise or fall in a particular ZIP Code in the next 24 hours.*

In addition to comfortable seating and charging stations, the Fuel Lounge will feature a Fuelcaster demo. Esurance will give away free, fresh-pressed juice from Juiceland** to people who try Fuelcaster, and they will also have a chance to win $50 Visa gift cards, which they can use the next time they fuel up.

Esurance Access Passes can also be used for a chance to win tech prizes like Mophie® Juice Packs, GoPro® cameras, Xbox® consoles, and iPads® at the Glove Box. Plus, Esurance will send registered users personalized daily itineraries based on their SXSW preferences.

*Predictions not guaranteed
**While supplies last

About Esurance®

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).