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Esurance Kicks Off Nationwide Poems of the Road Contest

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San Francisco, CA — April 5, 2012

Esurance, the direct-to-consumer personal car insurance company, announced a poetry contest that invites car enthusiasts everywhere to wax lyrical about "the road." The competition, called the Esurance Poems of the Road Contest, will commemorate National Poetry Month and help get drivers revved up about cars and writing.

NPR's Car Talk guys, Tom and Ray Magliozzi, will lend their literary and automotive expertise as guest judges, and people can read the poems and vote for their favorite via Facebook. To qualify for the contest, a poem must be 14 lines or less, original, and feature the word "road" in the body or title.

The nationwide search for the best original "road" poem offers $3,500 in cash for three talented poets, with a grand prize of $2,000 going to the first-place winner, $1,000 for second-place, and $500 for third-place.

Aspiring writers can enter starting today by visiting Esurance's Facebook contest page. The contest runs through April 30, 2012. People can vote on their favorite poems through May 7, 2012.

The Esurance panel of judges will read all entries and judge based on the following criteria: Creativity/originality — 25%; Content — 25%; Imagery — 25%; Facebook voting 25%. The top three poems will then be presented to the Car Talk guys, who will pick the first-, second- and third-place winners.

Official rules and regulations can be found at https://apps.facebook.com/poems-of-the-road/contests/209520/rules. Winners will be notified on or around May 27, 2012.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Contest begins at 10:00 a.m. PT on 4/3/12. Submissions accepted through 11:59 p.m. PT on 4/30/12. Open to legal residents of any 1 of the 50 US or DC who are at least 18 & age of majority. Valid Facebook account required. Void where prohibited. ARV of all prizes: $3,500. Prize details may vary. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, CA 94111.

About Esurance®

Esurance, an Allstate company, provides personal auto insurance direct to consumers online and through select agents, including sister company Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices. For more information, visit www.esurance.com and www.answerfinancial.com.