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Esurance Sponsors Seattle Out and Proud

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Seattle, WA — March 18, 2010

Seattle Out and Proud (SOaP), producers of the annual Seattle Pride® Parade, is excited to announce a dynamic collaboration for this year's inaugural Seattle Pride Family Picnic with Esurance, the direct-to-consumer personal auto insurance company.

SOaP is enthusiastic about Esurance's participation in the Seattle Pride Family Picnic, scheduled at Volunteer Park on Sunday, June 13, 2010. The picnic welcomes the LGBT community and allied families. In addition to an Esurance photo booth, kids between 7 and 11 years old will enjoy a Soap Box Car installation.

SOaP's president, Eric Albert-Gauthier, said, "One of the points consistently raised by many in the LGBT community is that, other than the parade itself, Pride Month doesn't have enough family-oriented or under-21 events. The Seattle Pride Family Picnic is sure to become one of our most attended and enjoyed events. With the park setting, great food and music, Soap Box Cars, and the support of sponsors like Esurance, it's going to be hard to find a better place to be on June 13."

With Esurance also on board as presenting sponsor of "Pride Idol," the hugely popular talent search and surprise hit of Pride 2009 is revving up again. To find the best vocalists in the area, preliminary auditions are scheduled to begin in April. Winners of the talent search will be awarded cash and additional prizes and get to ride on the official Seattle Pride Idol float, also presented by Esurance, in the Seattle Pride Parade on June 27.

The 2010 "Over the Rainbow" Pride Parade also celebrates the passage of Referendum 71, a historic milestone that places the state of Washington squarely at the forefront of LGBT civil rights issues.

Seattle Out and Proud helps to connect community members, commemorate our heritage, and achieve equal rights in Seattle — one of the most fantastic cities in the world.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website, www.esurance.com, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rate