Esurance Offering Wearable Technology at The Food Network South Beach Wine & Food Festival
San Francisco, CA — February 20, 2014
Esurance, the direct-to-consumer insurance company, is modernizing the Food Network South Beach Wine & Food Festival presented by FOOD & WINE experience by offering attendees the SavorBand, a wristband that can digitally capture and store a list of all the foods they taste, along with recipes, tips from the chef, discounts, and more.
Festivalgoers simply tap their SavorBand on the specially marked reader next to what they've just tasted and everything is saved online for their personal access after the event. They can also quickly and easily rate what they tasted.
"We're thrilled to bring this modern, convenient technology to the festival," said Esurance Vice President of Marketing, Darren Howard. "Providing helpful tools to improve the festival experience aligns with Esurance's approach to making insurance modern, efficient, and just plain better."
SavorBands will be available throughout the festival and can be used at all North Venue Events, including:
- Moët Hennessy's The Q presented by Creekstone Farms sponsored by MIAMI magazine hosted by Michael Symon featuring the 2014 Sports Illustrated Swimsuit Models
- Amstel Light Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray
- Sammy's Beach Bar Rum and Cabo Wabo Tequila present Emeril Lagasse and Sammy Hagar's Rockin' Beach Party sponsored by Del Monte Fresh Produce
- Best of The Munchies: People's Choice Food Awards presented by PepsiCo hosted by Andrew Zimmern.
After the event, attendees can use a unique two-word code on their SavorBand to access their Digital Memory Bank at www.esurance.com/savorband**. More than just a collection of culinary memories, the Digital Memory Bank may also include:
- Discounts on meals at the restaurants represented at the festival
- Tips and tricks from chefs they visited
- A free glass of wine during their next visit to participating restaurants
- Impossible-to-get recipes from their favorite chefs
- Promotional codes for cookbooks and other goodies
- Ability to share your content with friends and family on Facebook
Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).