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Esurance Now Offers Homeowners Insurance in Wisconsin

San Francisco, CA — November 13, 2013

Esurance, the direct-to-consumer insurance company, is now offering homeowners insurance in Wisconsin.

"Today, only 2 to 3 percent of U.S. homeowners insurance is purchased online," said Esurance President and CEO Gary Tolman. "Much like the way Esurance pioneered car insurance online, making it quick and easy to quote and buy, we'll change how consumers shop for and buy homeowners insurance."

Esurance's homeowners insurance has all the standard features Wisconsinites might expect from a company backed by Allstate, the largest publicly held insurance company in the U.S., including: structure protection, personal property protection, family liability protection, water backup coverage, and additional living expense coverage. Esurance's intuitive online experience will allow Wisconsin homeowners to create unique, customized coverage with options that provide affordable protection at a price that's right for them.

Saving money

Unlike GEICO and Progressive, Esurance underwrites auto and homeowners insurance in Wisconsin and offers significant savings to consumers who bundle their Esurance policies. In total, Esurance offers 12 different types of discounts1 on homeowners insurance, including the do-it-yourself inspection discount, an industry first. Homeowners who provide a copy of an official appraisal or inspection report completed within the last 12 months can save $50 on their premium.

Saving time

Esurance's approach to insurance offers Wisconsin homeowners an easy-to-understand online experience. From a quoting process that pre-fills information based on a user's address, to helpful tips and graphics, the Esurance website offers Wisconsin residents built-in guidance to help them understand different coverage options and discounts. As Wisconsinites adjust their coverage levels, they can instantly see how those changes affect their quote. Once they purchase a policy, Esurance's award-winning website and 24/7 customer service means they can service their policies online or talk to an Esurance agent anytime.

Customized coverage

To ensure that Wisconsin homeowners get the right level of protection for their individual needs, Esurance provides a wide range of coverage options. Wisconsin residents will enjoy other personalized features of Esurance's homeowners insurance offering, including:

  • Automatic reconstruction cost estimates — Esurance obtains reconstruction cost estimates from a leading property specialist that include the home's individual characteristics as well as the current cost of labor and materials in the homeowner's neighborhood. This gives homeowners an informed starting point for how much insurance coverage they need.
  • Eco upgrade — with eco upgrade coverage, Esurance provides the replacement cost for a home's energy-inefficient appliances, electronics, and lighting, plus an extra 20 percent, if older systems are replaced with ENERGY STAR-qualified products after a covered loss.
  • Electronic data recovery — if a virus, crash, or other covered incident destroys data stored on an insured's computer, tablet, etc., Esurance will pay a data recovery firm up to $5,000 to restore the data.

1 Consumers may not be eligible for all available discounts — exclusions and limitations may apply.

About Esurance®

Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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