Esurance Extends Partnership With USTA as Part of Multi-Year US Open Sponsorship Deal
White Plains, NY — July 2, 2013
The USTA announced today that Esurance, the direct-to-consumer car insurance company, has extended and expanded its sponsorship of the US Open. Esurance became a US Open sponsor in 2010, and following the new agreement, the company will continue as the official car insurance sponsor for the event through 2015.
The new agreement includes a growing relationship with USTA digital platforms. This year, Esurance will be one of three sponsors of the "US Open Social Wall," a new fan enhancement to the 2013 US Open. The Social Wall — a 50-foot wide by 8-foot high video wall located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org — showcases fan passion for the tournament by centralizing and displaying the most compelling US Open-related social content.
Esurance will also be the presenting sponsor of the US Open iPad app. This includes live streaming on the iPad app and USOpen.org, the official website of the US Open.
Esurance's on-site presence at the US Open will include branding exposure with courtside signage in Arthur Ashe Stadium, USTA shuttles to and from the event, select on-site maps and sponsorship of a bag-check station for the convenience of fans. The comprehensive partnership also includes media support of tournament television broadcasts and sponsorship elements surrounding Arthur Ashe Kids' Day.
Additionally, Esurance will sponsor six Emirates Airline US Open Series events leading up to America's Grand Slam in New York. These include:
- BB&T Atlanta Open, Atlanta, GA (men's event)
- Bank of the West Classic, Stanford, CA (women's event)
- Western & Southern Open, Cincinnati, OH (joint men's and women's event)
- Winston-Salem Open, Winston-Salem, NC (men's event)
- New Haven Open at Yale, New Haven, CT (women's event)
"Our continued partnership with the USTA provides Esurance with an incredible opportunity to engage with potential customers and millions of tennis fans," said Esurance President and CEO Gary Tolman. "The expansion of our digital presence at the US Open aligns perfectly with Esurance's approach of providing innovative technology that empowers consumers and makes experiences better and more enjoyable."
"Continuing to build on a successful relationship with Esurance aligns with our goal of delivering consistent, long-term value for our US Open partners," said Lew Sherr, Chief Revenue Officer, USTA. "We are pleased that Esurance will help support our multitude of digital initiatives and events as we enhance the experience provided to our fans."
This year's US Open is scheduled for August 26 through September 9, with the US Open Qualifying Tournament beginning on August 20.
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 770,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Emirates Airline US Open Series linking 10 summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page facebook.com/usta or follow @usta on Twitter.
Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).