press releases

Esurance Offers Tennis Fans a Way to Change the Game at the US Open

San Francisco, CA — August 27, 2012

Esurance,the direct-to-consumer personal car insurance company, is bringing game-changing thinking to the US Open — and giving visitors a chance to get involved.

At the Esurance booth, located on the Southside of Arthur Ashe Stadium, near court 13, visitors will have the chance to take part in Esurance's "Game Changer" campaign in which Esurance is donating $50,000 to USTA Serves, and make a difference for at-risk kids. By voting for one of two worthwhile charities on specially prepared digital tablets, US Open attendees will do their part to help USTA Serves determine the distribution to each of the programs based on the percentage of votes received.

Additionally, visitors can use the tablets to enter the Esurance Game Changer Sweepstakes for a chance to win a trip for two to the 2013 US Open, courtesy of Esurance.*

Fans can also use the tablets to take photos of themselves "with the Bryan brothers" and instantly share them in a customized Esurance Facebook gallery and on their personal Facebook and Twitter pages. Fans who have their photo taken will receive a promotional item.

Visitors won't miss the massive nine-screen digital wall at the Esurance booth. Roughly 18 feet wide and seven-and-a-half feet tall, the video wall delivers a unique digital experience that includes:

  • US Open Highlights — US Open highlights from the previous day's matches
  • Photo display — Fans can view photos from the tablets on the big screen.
  • Esurance Game Changer voting results — a record of which charity is in the lead for their share of Esurance's $50,000 donation to USTA Serves.

Tennis fans also have the opportunity to get up close to pro athletes and collect player autographs at the Esurance booth during select sessions.

Finally, Esurance aims to elevate the fan experience beyond the booth by sponsoring the night session at Arthur Ashe Stadium at 7 p.m. EST on August 31, 2012.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins at 1:15 p.m. PT on 7/26/12. Ends at 11:59 p.m. PT on 9/9/12. Open to legal residents of any 1 of the 50 US or DC who are at least 18 & age of majority. Internet access, a Facebook account in good standing and a "Like" of Sponsor's page may be required. Void where prohibited. SUBJECT TO FULL OFFICIAL RULES by mailing with proper postage a self-addressed, stamped #10 envelope to "Esurance Game Changer Sweepstakes, ATTN: Official Rules Request, 650 Davis Street, San Francisco, CA 94111." VT residents may omit return postage. ARV of prize: $4500. Prize details may vary. Winner must be able to attend 2013 US Open Men's singles final in Flushing, NY or the prize may be forfeited. Eligible individuals are limited to one (1) entry per person, per email address, per day. Odds of winning depend upon the number of eligible entries received. The charities referenced in this program are each either a not-for-profit or non-for-profit entity that has the purpose stated on its own website. You may obtain official financial and additional information of each charity by sending a written request to or calling the charity itself (contact information available on the charity's website) or, for USTA Serves, the New York State Attorney General Charities Bureau at 120 Broadway, 3rd Floor, New York, NY 10271. For more information on USTA Serves, visit Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111-1922. USTA Serves Incorporated is a 501(c)(3), tax-exempt, not-for-profit, charitable and educational organization. IRS ID #13-3782331. ©2012. USTA Serves Incorporated, 70 West Red Oak Lane, White Plains, NY 10604. All rights reserved.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With easy-to-use mobile apps, quick comparison quotes, and online repair monitoring, Esurance is insurance for the modern world™ and the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best*, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-800-ESURANCE (1-800-378-7262).


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