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Esurance Launches Campaign to Support Crisis Intervention for LGBT Youth

San Francisco, CA — June 7, 2011

Esurance, the direct-to-consumer personal car insurance company, recently launched a charitable giving campaign on Facebook in support of The Trevor Project.

Esurance has pledged $50,000 dollars to the organization, which is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, and transgender (LGBT) youth. Visitors to the Esurance Facebook page that "Like" Esurance can help the company reach its $50,000 donation goal.

For each new "Like," Esurance will donate $10 to the organization (up to a maximum of $50,000) to help support The Trevor Lifeline, a 24/7 crisis intervention phone service offering free and confidential suicide prevention counseling to youth nationwide. Esurance's contributions will also go towards digital community, advocacy, and educational programs to help create a safe, supportive, and positive environment for LGBT youth.

"We are excited to partner with a Bay Area company like Esurance to support our lifesaving services, which have recently expanded to opening the Trevor Lifeline's Harvey Milk Call Center at the historic site of Castro Camera in San Francisco," said Interim Executive Director and CEO David McFarland. "This partnership represents a significant investment in saving the lives of LGBT youth in crisis in the Bay Area and across the U.S."

In addition to supporting this youth safety initiative, visitors to Esurance's Facebook page can also enter the Trevor Live Sweepstakes for a chance to win $2,000 in cash and 2 tickets to Trevor Live in Los Angeles, an evening of comedy and music that helps raise money and awareness for The Trevor Project.* Last year's event honored Kathy Griffin and included performances by Katy Perry, Queen Latifah, and many more. This year's event happens at the Hollywood Palladium on Sunday, December 4, 2011.

"Esurance was one of the first companies to offer discounts on car insurance to domestic partners who list on the same policy, and our support of The Trevor Project's Trevor Lifeline fits with the company philosophy on promoting diversity and equality in everything that we do," said Esurance Vice President of Marketing, Darren Howard. "We recognize the challenges faced by LGBT youth, and it's our hope that our Facebook campaign will help raise more awareness for The Trevor Project and ensure that these young people have a safe place to turn in times of crisis."

Esurance will promote The Trevor Project charitable giving campaign throughout National LGBT Pride Month at several Pride events across the country including: San Francisco Pride, Seattle Pride, Los Angeles Pride, Philadelphia Pride, and GayDays Orlando.

To support The Trevor Project and enter the Trevor Live Sweepstakes, just visit the Esurance Facebook page. For more information on Esurance's diversity and inclusion initiatives and community involvement, visit its Community page.

* NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. 2011 Weekend in Hollywood Sweepstakes Begins at 12:01 a.m. PT on 6/1/11. Ends at 11:59 p.m. PT on 8/1/11. Open to legal residents of the 50 U.S. states and D.C. who are 18+ and age of majority in state of residence at time of entry. Internet access required. Void where prohibited. Subject to OFFICIAL RULES located at ARV of Prize: $3000. Odds of winning depend on number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St. San Francisco, CA 94111-1922.

About The Trevor Project:

The Trevor Project is the leading national organization providing crisis intervention and suicide prevention to LGBTQ youth. Every day, The Trevor Project saves young lives through its free and confidential lifeline, in-school workshops, educational materials, online resources and advocacy. For more information, visit

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone. In May 2011, White Mountains announced that it signed a definitive agreement to sell Esurance and Answer Financial to The Allstate Corporation (NYSE: ALL), the nation's largest publicly held personal lines insurer. The transaction is subject to regulatory and other customary closing conditions, including review by antitrust authorities and state regulators and is expected to close in the fall of 2011.


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