Esurance Named Official Car Insurer of the Pac-10 Conference
San Francisco, CA — February 15, 2011
Esurance, one of America's top names in personal car insurance, today announced that it is the official car insurance partner of the Pac-10 Conference.
Esurance will have a strong media and on-site presence with advertising in Fox Sports Network's coverage of men's basketball and "Runnin' with the Pac" weekly TV show, as well as key promotional involvement at FanFest during the Pac-10 men's and women's basketball tournaments, taking place March 9–12 at Staples Center in Los Angeles. This year marks the first time in history the Pac-10 is hosting a combined men's and women's basketball tournament to determine which schools are guaranteed participation in the NCAA's March Madness tournament.
In line with the car insurance company's national environmental initiatives, Esurance will sponsor Green Night on Friday, March 11, and encourage fans to carpool to the game. To receive free parking, the first 170 people to visit the Esurance booth on the concourse of Staples Center during Wednesday and Thursday's games will receive a free carpooler parking pass for Friday's Pac-10 basketball championship game. Carpoolers with 4 or more people in one car will gain entrance to parking lot number 8 of Staples Center, courtesy of Esurance. Fans attending on Green Night will also learn how to reduce their environmental impact by choosing more eco-conscious transportation options. In addition, 5,000 lucky fans will receive a reusable water tumbler.
"The Pac-10 represents energy and enthusiasm as well as dedication and hard work — values that are a big part of our success at Esurance," said Darren Howard, Esurance vice president of marketing." Our Pac-10 relationship allows us to connect with students, alumni, and fans in multiple ways, including prime exposure both on television and on-site during the Pac-10's Basketball Tournament — the most exciting time of the year for the Conference of Champions' basketball fans."
As the official car insurance partner of the Pac-10, Esurance will appear in a variety of
Pac-10 media including Fox Sports Network coverage of the Pac-10, signage in-arena, the official Pac-10 website, Facebook and Twitter pages, tournament program ads, and email newsletters. This latest partnership will help further align Esurance with key markets represented by the Pac-10 and enhance the company's national TV presence.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Through Esurance's website, www.esurance.com, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.
Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website, www.answerfinancial.com, and over the phone.