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Esurance Launches Out-of-Home Advertising from Coast to Coast

San Francisco, CA — July 13, 2010

Esurance, the direct-to-consumer personal auto insurance company, is supporting its new brand positioning with the recent launch of an outdoor advertising campaign in several cities across the nation. "People when you want them, technology when you don't™" represents the fact that Esurance offers car insurance consumers the best of both worlds, with 24/7 customer service online or over the phone.

The outdoor ads feature the characters from the new television ad campaign. Darren Howard, vice president of marketing at Esurance, explains, "In our new commercials, each ensemble cast member represents either the human (feely) or technology (techie) side of Esurance. For example, Chad is a feely, which helps him provide high-quality customer service as a dedicated claims representative. Techie programmer Sanjeev develops car insurance features like online repair monitoring. This innovative feature allows customers with claims to access daily updates and photos of their cars during the repair process."

Now, the faces of Chad, Sanjeev, and others from the cast will highlight Esurance's key product features and benefits through the latest out-of-home campaign. The outdoor creative will appear through the end of August in several major markets including: Los Angeles, San Diego, Austin, Chicago, Tampa, and San Francisco with more markets including Dallas/Ft. Worth being added this summer. The techies and feelies of Esurance will be highly visible on billboards, bus posters, and bus shelters around the country.

Howard continued, "Out-of-home is another medium for us to show consumers that Esurance offers the best of both worlds: innovative technology coupled with the human touch, by featuring Esurance benefits like around-the-clock customer support and convenient online policy management."

Esurance will have a unique outdoor presence in the San Francisco market where the company will run a Station Domination throughout July at the Embarcadero B.A.R.T station, a popular hub for Bay Area commuters and San Francisco residents.

To learn more about the new ad campaign, go Inside Esurance to watch the spots and meet the entire cast of techies and feelies. You can also check out photos of the car insurance company's outdoor advertising on its Facebook page.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone.


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