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Esurance Selects Ooyala to Power Online Video

Mountain View, CA — March 4, 2010

Ooyala, Inc., a leading provider of end-to-end video platform applications and services, today announced an agreement with Esurance, the direct-to-consumer personal auto insurance company, to support video on Esurance will leverage Ooyala's comprehensive video platform to publish, analyze, and syndicate high-quality video to its media center.

Esurance is dedicated to improving the way people shop for, buy, and manage their auto insurance. Over the past 10 years, Esurance has sold more than 1.6 million auto insurance policies, and insured more than 2.3 million drivers. In addition to hassle-free auto insurance, Esurance is also known for its unique use of animation in its advertising, featuring the iconic cartoon secret agent, Erin Esurance.

"We were looking to streamline the way customers view video on our site," said Lisa Ward, director of customer experience at Esurance. "Ooyala's platform enables us to provide customers with a robust selection of their favorite Esurance commercials. We are pleased to be working with Ooyala and look forward to growing the offerings of our media center."

"We are excited to work with Esurance to support their online video initiatives," said JR Becko, director of sales at Ooyala. "We look forward to supporting the growth of Esurance's media center with our technology."

Videos featuring insurance agent by day and secret agent by night, Erin Esurance, are currently available in the Esurance Media Center.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website,, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,, and over the phone.


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