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Esurance and The Park People Help Denver See Green
DENVER, CO – September 22, 2008 – In a coordinated effort to
improve Denver's urban forest, The Park People has teamed up with Esurance, the
online auto insurance company, to plant up to 500 trees along Denver streets.
The project, Northeast Denver's Big Dig, will take place on Saturday,
October 25 from 9 a.m.- Noon.
Volunteers will plant 200 trees throughout North Monaco
Street Parkway, 100 along Martin Luther King Boulevard, and up to 200 on other
underserved Denver streets. The trees planted on this date will go toward Mayor
Hickenlooper's Tree by Tree – The Mile High Million program, a mandate initiated
by the mayor in his 2006 state of the union speech to add 1 million new trees to
the Denver metropolitan area by 2025.
"The target areas were carefully chosen based on low tree
canopy coverage. We are excited about this project, because we are able to
enhance Denver's environment while adding beauty and vibrance to some of our
most historic neighborhoods," says Paige Heydon-McCrary, Executive Director of
The Park People. "Planting trees is an important and proven way to ensure our
neighborhoods are strong and healthy, and we're proud to be part of this
important effort."
"As a company with roots in the Denver area, we could not be
happier that our ongoing partnership with The Park People accomplishes our dual
goals of beautifying neighborhoods and growing community through volunteer
projects that enlarge Denver's tree canopy," said Kristin Brewe, Esurance
Director of Brand and Public Relations.
Earlier in October, The Park People and Volunteers for
Outdoor Colorado will plant 62 trees in City Park as part of Saturday @ the
Park's Community Forester Project. These trees will become part of a new
arboretum in City Park designed to enhance Denver's landscape, while offering
the community a place to enjoy the natural beauty of our city. Volunteers will
be planting trees in City Park on Saturday, Oct. 18, from 8 a.m.- 4 p.m.
For more information on how to volunteer for either of these
events, please contact Kiran Obee at The Park People at 303-722-6262.
About Esurance
Esurance, a subsidiary of White Mountains Insurance Group,
Ltd. (NYSE: WTM), provides personal car insurance direct to consumers online and
through select online agents. Because of Esurance's virtually paperless online
customer experience, Esurance car insurance customers have saved thousands of
trees since the company's inception. Through the second quarter of 2008,
Esurance has also helped plant and maintain over 30,000 trees by supporting a
variety of urban reforestation programs. Esurance is also committed to
safeguarding the environment through its own operational practices, including a
hybrid claims fleet and investment in renewable energy sources to augment the
electricity used in each of its permanent office locations.
Esurance's environmental leadership has been honored with a
variety of awards. In 2008, Esurance received two silver Halo Awards for Best
Environmental/Wildlife Campaign and Best Joint Messaging Campaign for Esurance's
work with Live Earth on the Save Our Selves (SOS) Campaign. For more information
about Esurance's environmental efforts, visit our environment page.
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