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Esurance Gets Animated Over W!LDBRAIN’s Presence at Vail Film Festival
SAN
FRANCISCO, CA – April 2, 2008 – Esurance, the direct-to-consumer personal auto
insurance company, is teaming up with W!LDBRAIN, the award-winning animation
studio and entertainment company that develops and produces television
programming, motion pictures, commercial content, and licensed merchandise, at
the fifth annual Vail Film Festival. Phil Robinson, co-founder of W!LDBRAIN
and director of Esurance's cutting-edge commercial spots, will provide
an overview of his studio, followed by a presentation from Pixar Animation
Studios' Dylan Brown, supervising animator for the Academy Award-winning film “Ratatouille."
The Esurance Animation Showcase is the festival's first-ever stand-alone
animation program.
Kristin
Brewe, Esurance Director of Brand & Public Relations, stated, "I'm thrilled that Phil Robinson, our creative
partner of almost four years, is taking part in the Esurance Animation Showcase
at the Vail Film Festival. Our campaign would be nothing without Phil's energy
and talent. W!LDBRAIN's creative brilliance has been instrumental in the
success of our Erin Esurance advertising campaign's success, and I couldn't be
happier about their taking part in the Esurance Animation Showcase."
W!LDBRAIN and Esurance have collaborated on the auto
insurance company's popular “Erin Esurance" advertisements since May 2004. The two
companies have produced approximately 40 commercials and promotional elements
featuring Erin Esurance over the past four years. In 2008, W!LDBRAIN and Esurance
have incorporated live action elements into the spots for the first time.
Robinson,
co-founder of W!LDBRAIN, stated, "I'm delighted that our partner, Esurance, supports events
like the Vail Film Festival. It's another sign of their creative approach that
promotes animation not only as a commercial vehicle, but as an art form. In
addition to our work for commercial clients like Esurance, W!LDBRAIN has a lot
to say about our studio's television and movie projects at the Vail Film
Festival." Other active W!LDBRAIN
projects include Nickelodeon's hit series YO GABBA GABBA!, and Higglytown
Heroes, the top-rated and critically acclaimed animated series airing daily on
the Disney Channel. The studio also has several ideas for movie projects in
development.
The
Esurance Animation Showcase will feature the work of several award-winning
animators, including Bill Plympton and Juan Pablo Zaramella, as well as recent shorts
from Pixar and Disney. The special presentation by W!LDBRAIN and Pixar begins Saturday, April 5 at 1:30 p.m. at the Mountain School,
at 3000 Booth Falls Road
in Vail. The Esurance Animation Showcase will
directly follow the presentation. For more information, visit www.vailfilmfestival.org.
About Esurance®
Esurance, a
subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides
personal auto insurance direct to consumers online and through select online
agents. Esurance is dedicated to constantly improving the way people shop for,
buy, and manage their auto insurance. By combining the best of technology with
industry know-how, Esurance is able to offer hassle-free coverage with 24/7
customer service and claims handling at competitive prices.
Esurance
has differentiated itself from its competitors with its animated advertising
campaign featuring the iconic cartoon secret agent, Erin Esurance. The
advertisements, created by Esurance and the award-winning animation studio,
W!LDBRAIN, have garnered attention for their unique use of Flash-animation. Visitors
to Esurance's award-winning Web site can view all the commercials at www.esurance.com.
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