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Esurance Gets Animated with Seattle Musician, PWRFL POWER
SAN FRANCISCO, CA – March 25, 2008 – Esurance, the
direct-to-consumer personal auto insurance company, revealed its newest
animated commercial featuring singer/songwriter PWRFL POWER. In July 2007, a
Japanese international student going by the name PWRFL POWER took on Seattle's best bands during
the Capitol Hill Block Star Contest. After wowing judges and audiences alike, PWRFL
POWER won the contest, securing a chance to appear in a nationally distributed Esurance
commercial, among other prizes.
"When we
first heard PWRFL POWER's song, "It's Okay," we knew that it would be perfect
in a music video-style ad featuring the artist and our animated icon, Erin," said Kristin Brewe, Esurance's Director of Brand
and Public Relations. “The beautiful guitar and the upbeat lyrics work great
with the animation." The PWRFL POWER commercial is one of a series of new
advertisements by Esurance where real people are transformed into animated
versions of themselves, appearing with Esurance's iconic pink-haired
"spokesperson," Erin Esurance.
PWRFL POWER
got started when Kazutaka Nomura, the name he goes by offstage, played for a
small crowd at a cabaret club in Seattle
for a friend's birthday. He soon realized the enjoyment that came from sharing
his quirky vision, and staged more shows in the Seattle area. After only 16 months, PWRFL
POWER has played at multiple shows in the U.S.
and Japan and is currently
on a 60 show multi-city tour across America.
"It's been
less than two years, but so much has happened," said Kazutaka Nomura of PWRFL
POWER. "I can't help but be amazed by all of the things I've experienced, but
getting animated in an Esurance commercial was definitely pretty cool."
"Esurance is
known for our quirky, animated ads, which has helped us stand out in an
extremely cluttered category, and this ad is one of our quirkiest," added
Brewe. "Because of our focus on fostering grassroots creativity, I am really pleased
that we could use an emerging talent like PWRFL POWER in our advertising. The
fans of Seattle
spoke, and I'm sure more exposure will only help PWRFL POWER build his already
impressive following."
For more
information on the artist PWRFL POWER and the music video-commercial, visit www.esurance.com/pwr.
About Esurance®
Esurance, a
subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides
personal auto insurance direct to consumers online and through select online
agents. Esurance is dedicated to constantly improving the way people shop for,
buy, and manage their auto insurance. By combining the best of technology with
industry know-how, Esurance is able to offer hassle-free coverage with 24/7
customer service and claims handling at competitive prices.
Through
Esurance's Web site, www.esurance.com, customers can get instant quotes, view comparison
quotes, buy an Esurance policy, and print their proof of insurance card— all in
minutes. Esurance also offers policyholders the ability to make policy changes
and file claims instantly online, demonstrating its commitment to improving the
entire insurance process from quote to claim. Esurance is proud to support our
communities through charitable involvement that benefits public health, youth
outreach, and the environment.
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