esurance news flash | june 2010
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people when you want them | technology when you don'tTM
the best of both worlds
This week marks the debut of our new advertising campaign. In a departure from the animated adventures of our pink-haired spokesperson, Erin, our new live-action commercials emphasize our "best of both worlds" approach to auto insurance — innovative technology and around-the-clock customer service.
We heard feedback from you, our customers, that you wanted to know more about the people behind Esurance. Therefore, the new campaign focuses the camera inside the Esurance offices for the very first time. Some of the ads highlight our technological roots, while others promote superior customer service with a personalized touch.
The new ads feature online repair monitoring, great savings available online and over the phone, dedicated claims representatives, and easy online account management, as well as a reminder that we're available 24/7 to support our customers' needs.
As part of the new campaign, we've also updated our logo, and will be refreshing our entire website in the months to come. While all the change is exciting, rest assured that our focus on our customers remains, as always, our top priority. You'll still have access to the Esurance products and services you've come to rely on.
check out the new ads
Mica (a programmer) helps folks get discounts through the website, while Frank (a customer service rep) just saved a customer a ton of money. Watch their story unfold. >
Chad (a dedicated claims rep) helps a customer who's been in an accident, while Sanjeev (a programmer) fine tunes the latest improvements to our online repair monitoring feature. What happens next? >
tip of the month
Be sure to keep an eye out for Erin Esurance in the new TV commercials. While we're not featuring her adventures in these ads, Erin continues on as our beloved company icon, both in the ads and in our real offices too. If you watch closely, you can spot her all around the office.
social media + you
Are you a Tweeter? A Facebook junkie? We'd like to know just a little bit about your social media stylings. Please take a minute or two to tell us what you like (and don't) in the ever-changing world of social media. Really quick survey >
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This communication is provided to Esurance policyholders for informational purposes only.
Esurance, 3509 N. Louise Avenue, Sioux Falls, SD 57107-0105 CA License #0G87829