Esurance News Flash | April 2010

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How Trees Can Affect Your Auto Insurance

Trees are cool. They mark the seasons, provide shade and protection, beautify our communities, and purify the air we breathe. Trees can also help save you money on your auto insurance. It may sound strange, but it's true.

Studies indicate that trees enhance traffic safety. Tall trees— like tall buildings— make a street look narrower, which slows drivers down as they compensate for decreased maneuverability and line of sight.

Similarly, trees that are spaced closely together can help drivers go slower by creating the perception of speed as they go by quickly. Reduced speed, especially in residential areas, results in fewer accidents. And fewer accidents, of course, means better auto insurance rates.

Additional Perks of a Tree-Lined Street
In addition to calming traffic and reducing insurance rates, trees offer numerous other benefits:
• They help reduce crime & make streets safer
• They protect pavement & extend the lifespan of streets
• They reduce noise & air pollution and offset carbon emissions

Esurance and Trees: 85,429 Planted
On September 24, 2005, we planted our first tree with T.R.E.E., Inc. as part of our ongoing green initiative. Since then we've planted 85,428 more, which equals roughly 53 a day! We planted most of these trees in urban areas for the maximum possible benefit to local communities and neighborhoods, and estimate that they've absorbed thousands of tons of harmful CO2 emissions.

Save a Windshield, Plant a Tree Update: 5,520 Planted Soon
Last September, in a partnership with HSG, we launched the Save a Windshield, Plant a Tree program to plant one tree for every windshield claim that resulted in repair instead of replacement. By the end of the year, 5,520 Esurance customers had already opted to repair their damaged windshields.

Have a damaged windshield?
It's not too late to get in on the action. Find out more >


In the Community
From tree plantings to volunteer service to grant programs, Esurance is deeply involved in communities nationwide. Get the complete overview in our 2009 In the Community Report.


Tip of the Month
For helpful information on everything from car maintenance to life insurance, plus the latest news and updates, check out Dashboard, the Esurance Blog.

And if you have any suggestions, ideas, requests, or general feedback regarding the blog, please let us know.


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