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Esurance Continues Rolling Out Big Discounts on Car Insurance

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San Francisco, CA — October 5, 2010

Esurance, the direct-to-consumer personal auto insurance company, continues to roll out its latest car insurance discount, which provides significant savings to responsible drivers with clean driving records.

The Claim-Free discount encourages drivers to switch to Esurance by offering them savings of up to 20 percent on car insurance if they are currently insured and have not been involved in an accident or reported a claim in the past 5 years.* Designed to reward safe, defensive drivers, it is one of the most substantial discounts that Esurance offers.

Additionally, in keeping with their best-of-both-worlds approach to car insurance — people when you want them, technology when you don't™ — Esurance's Claim-Free discount is easy to obtain both on the phone with a customer service representative and online at www.esurance.com.

"This discount enables us to introduce our 24/7 customer-friendly services and innovative features such as online repair monitoring to a new pool of potential policyholders," said Esurance Vice President of Sales Tom Capp. "Safe drivers can look to Esurance for a great discount that rewards them for their responsible driving habits."

First introduced in October 2009, the discount is available in Arizona, Georgia, Illinois, Maryland, Ohio, Tennessee, Texas, Virginia, Washington, and — as of this month — Pennsylvania, for a total of 10 states to date.

Continued Capp, "The Claim-Free discount has been extremely successful in driving a large volume of new business for Esurance, and we plan to extend it to additional states in the coming year."

For safe driving tips and more information on other car insurance discounts that Esurance offers, please visit the Esurance blog.

*The availability, qualifications and amount of the Claim-Free discount varies by state and may be subject to terms and conditions not described above. Contact Esurance at 1-800-ESURANCE
(1-800-378-7262) or online at www.esurance.com for more information regarding your eligibility for this discount.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's website, www.esurance.com, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website, www.answerfinancial.com, and over the phone.