Esurance Recognized by ADDY Awards
San Francisco, CA — March 18, 2010
At its annual ADDY Awards presentation, the Greater San Francisco Ad Club recognized the in-house creative team at Esurance, the direct-to-consumer personal auto insurance company, in 2 categories. Both ADDYs were awarded for green-themed promotions, including a Silver ADDY for the Climate Action Month campaign, and another Silver for Tweets for Trees campaign, in the non-traditional advertising category.
Climate Action Month was a 31-day event hosted by EarthCorps in Washington State last fall. As part of its sponsorship for the event, Esurance created a series of posters to encourage Washington residents to volunteer. They also created a series of 31 postcards depicting eco-friendly acts that could be done daily, such as lowering the thermostat by one degree, switching to CFL light bulbs, and brown-bagging a work lunch. The posters, which replicate propaganda iconography, earned a Silver ADDY in the collateral material category.
The Esurance Tweets for Trees campaign is an ongoing green initiative that engages Twitter users and plants trees. @Esurance asks users what they'd rather do than drive, and for every tweeted answer that includes the hashtag #esurance, a tree is planted. The innovative campaign also includes interactive and ambient elements, which were recognized with a Silver award in the category of non-traditional advertising.
Esurance Design Manager Michael Luzzo credited the entire creative team and said, "To be acknowledged by our peers within the agency world is an honor. These awards are a testament to our dynamic creative team, and to their passion for working on sponsorships with impact."
For more information on the awards and recognition that Esurance has received, visit:
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Through Esurance's website, www.esurance.com, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance card — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.
Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website, www.answerfinancial.com, and over the phone.