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Esurance Hopes to Generate Buzz in the Beehive State

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San Francisco, CA — January 02, 2009

Esurance, the direct-to-consumer personal auto insurance company, announced the recent launch of its Utah auto insurance program. With the addition of Utah, Esurance now offers its affordable auto insurance to drivers in 30 states, comprising almost 90 percent of the U.S. population.

Gary Tolman, Esurance president and CEO, stated, "We are delighted to offer Esurance's convenient and affordable auto insurance to Utah consumers. Esurance's instant and innovative online quoting and purchasing process allows consumers to compare rates with other auto insurers and get the coverage that best suits their needs. Utah drivers will discover that shopping for auto insurance online with Esurance really is as easy as 'Quote. Buy. Print.®'"

With another auto insurance company to choose from, Tolman reminded Utah drivers to use the opportunity to shop around for auto insurance. "Consumers should make a habit of shopping for auto insurance at least once a year, but when a new option in the auto insurance market becomes available, the circumstances are even more advantageous for Utah auto insurance shoppers. With enhanced competition for Utah auto insurance, consumers will benefit through lower auto insurance rates."

Once at Esurance's award-winning website, Utah drivers will find that they may be eligible for a variety of discounts. Discounts are available to customers paying in full or insuring more than one car, along with other discounts benefiting students and mature drivers. Additionally, customers who purchase their Utah auto insurance policies online will receive an additional 5 percent off their first policy term.

Tolman stated, "Esurance offers very competitive prices, and with a 5-percent discount for buying a policy online, our auto insurance rates are even more affordable. Hundreds of thousands of Esurance customers across the U.S. enjoy 24/7 service and claims handling. Now, Utah drivers can join the thousands of drivers who switch to Esurance every week."

Utah drivers interested in getting auto insurance quotes from Esurance should visit the company's website, or call the auto insurance company's 24/7 service center at
1-800-ESURANCE (1-800-378-7262).

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free auto insurance coverage with 24/7 customer service and claims handling at competitive rates.

Through Esurance's website, www.esurance.com, customers can get instant auto insurance quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card — all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.