Esurance Launches Star Trek-Themed Microsite
San Francisco, CA — February 5, 2009
Esurance, the direct-to-consumer personal auto insurance company, announced the recent launch of its newest microsite related to Esurance's partnership with Paramount Pictures' May 8 theatrical release of the new film "Star Trek" from director J.J. Abrams. Visitors to www.esurance.com/startrek can view exclusive content about the upcoming "Star Trek" movie, gain access to unique "out of this world" downloads, enter one of the galaxy's most unique contests for a chance to win a trip to the movie's premiere, and more.
Exclusive Star Trek feature!
Fans of this epic franchise and newcomers alike will get to see exclusive content about the new Star Trek film, with J.J. Abrams, the executive producers, writers, and cast members talking about their experiences making the movie. Check out this special insider feature available only for public viewing right here at: www.esurance.com/startrek.
Other "Out of this world" content
Visitors to www.esurance.com/startrek will also have access to special Star Trek-themed downloads, and later, a new online game featuring Esurance's own special-agent icon, Erin Esurance, on her mission through the ice planet Delta Vega.
The search for the galaxy's Biggest Trekkie
Along with user-generated video partner Mixercast, Esurance will feature the Biggest Trekkie contest at www.esurance.com/startrek. The Biggest Trekkie contest is aimed at Star Trek fans and video enthusiasts, inviting them to submit a 60-second video explaining why they are the biggest Star Trek fan. The person who enters the winning submission will win a trip for 2 to the Star Trek premiere. Trekkies can submit their videos for the Biggest Trekkie contest until noon Pacific Time on March 5, 2009.
Esurance has many other surprises to come throughout this exciting campaign. So stay tuned, and warp speed to www.esurance.com/startrek.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Esurance has differentiated itself from its competitors with its animated advertising campaign featuring the iconic cartoon secret agent, Erin Esurance. The advertisements have garnered attention for their unique use of Flash animation, and, in 2008, live action elements featuring real customers. Visitors to Esurance's award-winning website can view all the auto insurance company's unique user-generated content promotions at www.esurance.com.