Beam Up for the Esurance "Explore New Worlds" Sweepstakes
San Francisco, CA — March 25, 2009
Esurance, the online auto insurance company, announced its new "Explore New Worlds" sweepstakes. The contest is the company's latest initiative promoting the May 8 theatrical release of director J.J. Abrams' upcoming film, "Star Trek." Visitors to Esurance's Star Trek movie-themed microsite www.esurance.com/startrek can enter for a chance to win an adult trip for 2 to Space Camp® in Huntsville, Alabama.
"Star Trek, the upcoming film, will transport people to new places, sharing the excitement of space travel with audiences everywhere. Though Esurance can't get you into Starfleet, Space Camp will give a very lucky sweepstakes winner the chance to see what it's really like to train as an astronaut," stated Melissa Chapman, Esurance's brand manager.
"The U.S. Space & Rocket Center® is the foremost provider of authentic, inspiring, and entertaining experiences in space and aviation. We look forward to offering the lucky 'Explore New Worlds' sweepstakes winner a once-in-a-lifetime experience at our Huntsville, Alabama Space Camp facility," stated Holly Beach, the U.S. Space & Rocket Center's vice president of marketing.
The Esurance "Explore New Worlds" sweepstakes grand prize winner will win an adult trip for 2 to Space Camp in Huntsville, Alabama, where they will experience training simulators and simulated Space Shuttle missions. Those who attend Space Camp get to feel 4 Gs of force on SPACE SHOT©, experience what it's like to walk on the moon in the 1/6th Gravity Trainer, and engage in a simulated space tumble in the Multi-Axis Trainer. Once participants get back down to earth, they can visit the Space Camp's world-class Space Museum, containing America's largest collection of space artifacts.
The sweepstakes will be open for entries until May 7, 2009, on Esurance's "Star Trek" movie-themed microsite:www.esurance.com/startrek. In addition to the grand prize winner, weekly prize drawings featuring items from Space Camp will also keep the excitement going. Visitors will also be able to see exclusive content from the film, play a game featuring Erin Esurance and some new characters from the film, and view other
Concluded Chapman, "Esurance is an auto insurance company for people on the go, providing our visitors and customers with an out-of-this-world experience. With our 'Explore New Worlds' sweepstakes, that's even more true!"
For the official rules and more information on the Esurance "Explore New Worlds" Sweepstakes, please set your phasers to: www.esurance.com/startrek.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Esurance has differentiated itself from its competitors with its animated advertising campaign featuring the iconic cartoon secret agent, Erin Esurance. The advertisements have garnered attention for their unique use of Flash animation, and, in 2008, live action elements featuring real customers. Visitors to Esurance's award-winning website can view all the auto insurance company's unique user-generated content promotions at www.esurance.com.