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wisconsin car insurance

The Badger State is known for a lot of things — delicious cheese, the Green Bay Packers, and a wealth of outdoor activities, to name a few — but high car insurance rates don't need to be one of them. In fact, Esurance offers some of the most affordable car insurance rates in Wisconsin, plus an award-winning website and 24/7 customer service.

We embrace innovative online technology, like our interactive insurance guide, Coverage Counselor®, to make the insurance process hassle-free and easier to understand. When you get a free Wisconsin car insurance quote, we're confident you'll see why each and every one of our policies are built to save you time and money.

Wisconsin auto insurance discounts

We like to consider ourselves the big cheese when it comes to saving Wisconsin residents some cash on their car insurance. Here are some of our unique discounts:

  • Multi-Car discount
  • Multi-Policy discount
  • Homeowners discount
  • Good Student discount
  • Switch & Save® discount
  • Fast 5® discount
  • Paid-in-Full discount

Our Renters Plus® discount*

Now, for Wisconsin residents, protecting your valuables can be just as simple as protecting your car. With our Renters Plus discount, you can save money on your car insurance by adding renters coverage to your policy.

Esurance discounts may vary. If you're already an Esurance policyholder and have questions about your discounts in Wisconsin, call us at 1-800-ESURANCE (1-800-378-7262).

Car insurance coverages in Wisconsin

Required coverages

Drivers in Wisconsin are required to carry liability coverage, which helps pay for others' medical expenses and property repair costs if you're found at-fault in an accident. Your state requires the following minimum limits:

  • $25,000 of bodily injury liability per person
  • $50,000 of bodily injury liability per incident
  • $10,000 of property damage liability per incident
  • $25,000 of uninsured motorist bodily injury coverage per person
  • $50,000 of uninsured motorist bodily injury coverage per incident

Optional coverages

The following Esurance coverages can broaden the protection you get from your Wisconsin auto insurance policy:

  • Collision coverage
  • Comprehensive coverage
  • Uninsured motorist bodily injury coverage
  • Underinsured motorist bodily injury coverage
  • Medical payments coverage
  • CarMatch Rental Coverage®
  • Towing and labor coverage
  • Customized parts and equipment coverage
  • Loan/lease gap coverage

Facts about car insurance policies in Wisconsin

Car insurers in Wisconsin are allowed to use credit reports as a rating factor.

If a company denies coverage based on your credit, you have the right to request a free copy of the report they viewed to verify the information it contains. The insurer will give you the address and phone number of the credit agency where you can obtain the report.

Other factors that insurers often take into consideration when determining your car insurance rate include:

  • Prior insurance history
  • Year, make, and model of your car
  • Age, gender, and marital status
  • Driving record and claims history
  • ZIP Code where your car is parked
  • Coverages, limits, and deductibles you choose

Penalty for not having the required coverage

Failure to show proof after accidents or at traffic stops can result in a fine of $10. Driving a car that's altogether uninsured can lead to a fine up to $500.

Alternative car insurance option

Drivers who can't afford a typical car insurance policy can apply for coverage through the state-sponsored Wisconsin Automobile Insurance Plan. Visit the Wisconsin Automobile Insurance Plan site for more info.

State insurance authority: Wisconsin Office of the Commissioner of Insurance

Determining fault after car accidents

Wisconsin is a tort-based state that uses the comparative negligence system. This means that drivers can sue for post-accident damages if another motorist was more than 50 percent at-fault for the incident. The amount you can recover is partially based on your own percentage of fault.

Trends that can affect car insurance rates in Wisconsin

Wisconsin had about 10 driving fatalities per every 100,000 motorists in 2010, which was 13.5 percent lower than the national average.

Uninsured drivers

According to a 2011 report from the Insurance Research Council (IRC), 15 percent of Wisconsin drivers were uninsured as of 2009, higher than the U.S. average of 13.8 percent.

Animals on the road

Wisconsin had the eighth highest frequency of deer-related car accidents in the nation according to an ABC News report in 2010.

Comprehensive coverage offers financial protection from animal-related accidents and more.

Related links

Esurance Coverage Counselor®
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