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Monolith Festival & Esurance Unveil Eco-Themed Online Game
MORRISON, CO – September 11, 2007 – In a unique effort to help promote environmental awareness, Monolith Festival presented by Esurance unveiled “Trash Blaster,” an eco-themed online Flash game. "Trash Blaster" features the auto insurance company’s animated special agent, Erin Esurance. Festival organizers and Esurance will use the game to underscore Monolith’s commitment to reducing its environmental impact and build environmental awareness.
Players of the online game control a remote-controlled rocket ship that destroys trash and CO2 clouds. The rocket flies over Red Rocks, the venue for the September 14 and 15 festival, to clean and green the venue. The game also features music from various bands scheduled to perform at the Monolith Festival, including the White Rabbits, Cloud Cult, and Margot & the Nuclear So and So’s. "Trash Blaster" is designed by Elektrotank.
Kristin Brewe, Esurance Director of Brand & Public Relations, stated, "Monolith Festival organizers have done a great job minimizing the impact associated with large-scale events. During the concert and after, they're also helping raise environmental awareness in some really fun, unique ways, including 'Trash Blaster.' Music-wise, the Monolith Festival promises to be a great show, but it will be an even greater success if people come away with an enhanced awareness that it's easy and fun to help protect our environment."
Festival Director Josh Baker stated, "The 'Trash Blaster' online game provides the perfect vehicle to promote the greening of Monolith. It’s important to provide a fun, interactive medium to emphasize the importance of the climate-change message. Recycling is easy, fun, and just like this game, addictive, and encouraging it at the venue and after the event is one of Esurance’s and our main goals."
Monolith Festival presented by Esurance has several other environmental initiatives associated with the event. Monolith Festival has also partnered with NativeEnergy, Friends of Red Rocks, and the Denver Digs Trees Program to help accomplish its event greening goals. Plans are set for offsetting CO2 emissions, promoting recycling in the parking lots and inside the venue, as well as a native tree planting on site. The festival's greening initiatives are also supported by New Belgium Brewing Company.
To view the "Trash Blaster" game, click here. The tree planting will take place Wednesday, September 12 between 11:00 a.m. and 2:00 p.m. The festival will open its gates at 2:00 p.m. on Friday, September 14, and 1:00 p.m. on Saturday, September 15. For more information, visit www.monolithfestival.com.
About Esurance®
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Because of Esurance's virtually paperless online customer experience, Esurance policyholders have saved thousands of trees since the company’s inception. In 2006, Esurance has also planted over 20,000 trees through its support of urban reforestation programs.
Esurance is committed to safeguarding the environment, through its own operational practices, including a hybrid claims fleet and carbon offset programs for its office locations. Esurance also supports a variety of environmental organizations across the U.S. Esurance was an official U.S. sponsor of Live Earth, and is an ongoing partner of the SOS Campaign. For more information about Esurance’s environmental initiatives, visit: www.esurance.com/home/environment.asp.
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