You know that friend who's always coming up with "the next big thing?" Like, Pasta for Cats? Yeah, him.
If he tells you about a great idea for an online car insurance company that's built to save people money, tell him Esurance has been doing that since pretty much forever.
But his idea to start a Brotel — the fraternity-style hotel — is awesome. Not like insurance for the modern world awesome. But good.
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