Esurance earns 1 Silver, 2 Bronze Cannes Lions Awards
The Cannes Lions Awards recognize the top players in the creative communications and advertising industries. This year, our Twitter sweepstakes #EsuranceSave30 earned 1 Silver and 2 Bronze Cannes Lions. For this campaign, Esurance aired a commercial directly after the Super Bowl asking viewers to tweet #EsuranceSave30 for the chance to win $1.5 million, receiving 200,000 tweets within the first minute and 5.4 million tweets in all.
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