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10/2010–11/2010
Climate Action Month
A lot can happen in one month, especially when you combine the greening powers of 2 eco-minded organizations. During the fourth year of our partnership with EarthCorps, we took to Seattle's parks and public lands during Climate Action Month to ensure Seattle can keep its nickname, the Emerald City, for generations to come. With the help of 2,868 volunteers, Esurance and EarthCorps completed 40 projects in 8 cities surrounding Seattle. These projects included the planting of 6,054 trees, removal of 84,724 ft2 of invasive plants, and the maintenance and mulching of 236,414 ft2 of landscape.
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9/25/2010
Live Love Local Event
September marked the end of The Greening of Detroit's twentieth year in operation, and Esurance was right there to celebrate with them. In the months leading up to the event, The Greening of Detroit hosted dozens of events, from tree plantings to symposiums, all focused on its continued efforts to green and beautify Motor City. Esurance helped close a phenomenal year of accomplishments at the Live Love Local event. Focusing on Detroit's local food movement, the event gave attendees the opportunity to sample food and drinks from some of the city's hot dining spots, enjoy live demonstrations and music, and check out an Eco-Village for tips on how to live green.
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9/14/2010
US Open Green Activation
Esurance sponsored the daily MetroCard giveaway that encouraged fans attending the US Open to utilize mass transit. Esurance gave 125 fans a $4.50 MetroCard each day during the 2-week event from August 30–September 14. On "Esurance Night," the program reached new heights as more than 400 lucky fans at Arthur Ashe Stadium received MetroCards courtesy of Esurance.
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7/9/2010
Sacramento River Cats Green Awareness Night
Esurance teamed up with the Sacramento River Cats to promote sustainability in Minor League Baseball. Fans who carpooled to Raley Field for the matchup against the Portland Beavers were rewarded with free parking passes for future games. The first 2,500 fans to the game also received a free Esurance eco-mug.
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7/4/2010
Denver Outlaws
For the third year in a row, prior to the Independence Day game, Esurance, the Denver Outlaws, and The Park People planted trees in a special ceremony at INVESCO Field. Local youth lacrosse teams and volunteers also joined in the effort to beautify the stadium's surroundings for future generations.
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6/26/2010
Pride Houston
As part of the Esurance Rideshare Rewards program, we offered carpooling options to all Pride Houston attendees. Everyone who carpooled was entered for a chance to win VIP upgraded seating, entrance to the pre-party, and free parking passes.
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5/29/2010
Sasquatch! Music Festival
In 2007, Esurance began working with the Gorge to bring recycling to Sasquatch. Two years later, that project resulted in keeping 4.5 tons — enough to cover 20 football fields — of waste out of the landfills. As part of the 2010 festival, in addition to continued recycling efforts, we promoted carpooling to the event through the Esurance Rideshare Rewards program. Everyone who signed up to carpool had a shot at winning cool prizes, including free water bottles, VIP upgrades, closer parking, and free music downloads.
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5/27/2010
Recycled Rides™
On May 27, 2010, Esurance worked with with Recycled Rides to present disabled veteran Daniyel B. and his family with a much-needed vehicle. A green program, Recycled Rides recruits auto body shops, insurers, paint suppliers, and parts vendors to donate and repair refurbished vehicles to families and service organizations in need. Esurance also donated the car that was gifted to the Baron family at Nanuet Collision Centers in Monsey, New York.
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4/23/2010
Long Island Ducks Earth Fair
Esurance teamed up with the Long Island Ducks to promote the Earth Fair game at Suffolk County Sports Park. Many of our New York office associates came out to the game to volunteer at the Esurance booth, and Unit Manager Don Willsey even threw out the ceremonial first pitch.
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4/18/2010
Tree the Town Kickoff
Led by Esurance Claims Manager Mark Grant, Esurance associates in Dallas joined 300 volunteers to help kick off Tree the Town, an initiative to plant 50,000 trees in the city of Richardson, Texas. As a relative newcomer to Richardson, with an office opening there in July 2009, Esurance literally laid down roots and pledged to plant 100 trees in May.
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4/17/2010
Denver Digs Trees with the Park People
Esurance presented Denver Digs Trees in association with long-time eco partner, The Park People. More than 300 volunteers participated in the subsidized tree sale to ensure that 1,310 trees found a suitable home. Of those, 628 were donated to underserved neighborhoods with few trees.
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4/7/2010
Save a Windshield, Plant a Tree
Esurance, in partnership with HSG, the leading property and casualty insurance claims management company, launched a unique program to plant one tree for every windshield claim that resulted in repair instead of replacement. The Save a Windshield, Plant a Tree initiative began in September 2009, and within 3 months more than 5,500 customers had opted to have their windshields repaired instead of replaced. In early April 2010, Esurance and HSG planted the 5,500 trees in Madison County, Ohio. Three-year-old red oak, sycamore, white oak, and swamp oak were planted in an effort to restore lost prairie habitat with native Ohio trees. So far, 7,026 customers have opted to repair rather than replace, and Esurance will hold another tree planting this fall to reflect the current repair count.
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4/1/2010
Warriors Go Green with Esurance
In the spirit of NBA Green Week, the Warriors and Esurance joined forces to help save our environment. On April 2, 2010, fans who carpooled or took BART to Oracle Arena received a special 2-for-1 ticket voucher good for Club 200 tickets during April. The event also recognized volunteer efforts that happened 2 days prior to plant trees at Aviation High School. Urban ReLeaf, an urban reforestation organization, led these efforts and volunteers from Esurance and the Warriors, including players Anthony Randolph and Reggie Williams, pitched in.
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4/1/2010
EarthCorps Earth Month
In 2010, Earth Month, an ongoing EarthCorps initiative, was presented by Esurance for the fourth year in a row. More than 3,600 volunteers donated time to 24 projects in 10 cities throughout the state of Washington — a large increase over last year. Efforts included restoration, wetland preservation, and the planting of 10,000 emergent plants to improve the local salmon habitat.