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Posted by Rob Tonkin | August 26, 2010 – 11:05 a.m. | Category: Guest Post |
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Rob Tonkin is an executive producer at Marketing Factory, Inc.
Over the Memorial Day weekend I worked at the Sasquatch! Music Festival in George, Washington, performing on-site marketing work for Honda. During the event, I met the folks from Esurance. I was familiar with the company, thanks to their clever television commercials. Shortly after the festival, Marketing Factory was invited to devise some of our patented "experience marketing" — which we've furnished to our clients for 11 years — to assist Esurance with their on-site sponsorship of the 2010 US Open.
We repaired to our creative think tank and emerged with one idea in particular that interested everyone involved: an Esurance Rube Goldberg Machine.
Follow the jump to read on.
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Insurance AD
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Posted by Ryan L. | August 12, 2010 – 2:19 p.m.
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ARCHIVE
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